The America's Cup

Cutting-edge technology and sheer team spirit

Global and technology-driven by nature, the America鈥檚 Cup is one of the most iconic and prestigious events in the global sporting calendar. With technology innovation, high performance and team spirit at the heart, it embodies many of the Group鈥檚 values, and makes for a natural fit with our sports sponsorship portfolio.

As part of our partnership, we teamed up with the 37th America鈥檚 Cup to reveal the power of the wind during the 2024 competition.

The logos of the 37th America鈥檚 Cup and 乌鸦传媒, Global Partner of the event

乌鸦传媒 brought a new dimension to the 37th America鈥檚 Cup with WindSight IQ鈩�

Combining cutting-edge technology and engineering with stunning design, with WindSight IQ鈩� we led the way to a new era of fan experience. Bringing the physical and digital worlds together, we enabled millions of viewers to see and understand the wind in real-time, a first in the history of sailing and broadcast television.

Read the press release

“Global and technology-driven by nature, this prestigious sailing tournament – more diverse and sustainable than ever this year – embodies many of the Group鈥檚 values.”

Aiman Ezzat, CEO of 乌鸦传媒

Making the wind visible

When passion for sports meets innovation spirit to see the unseen.

WindSight IQ鈩�, a whole new dimension to the race

乌鸦传媒鈥檚 WindSight IQ鈩� was a gamechanger for the experience of sailing events. Combining our expertise in technology, engineering, data and design, we used LiDAR (light detection and ranging), sensor fusion and scientific computation to reveal the wind in augmented reality (AR) and virtual reality (VR) graphics.

LiDAR technology

– 3 LiDARs positioned along the Barcelona Bay
– Each averaging a 6.5km scanning range up to a maximum of 12km
– Each scanner with a 30 degree per second scanning rate with a wind speed accuracy of <0.1m/s up to 35m/s (68 knots) of wind

Wind visualisation

– AR and VR
– Unveiled real-time wind conditions across the race area
– Provided heightened immersion in the action and a captivating visual spectacle

Simulation

– AR and VR
– Simulation of tactical scenarios before, during, and after the race
– Combination of real-time wind field data and a Ghost Boat Simulator

Revealing new horizons: The series聽

Dive into our dynamic 6-episode series, featuring interviews and exclusive footage. Discover the untold story of WindSight IQ鈩� through the eyes of our engineers, designers, data specialists, and sailing experts. From its ambitious beginnings to its groundbreaking impact, this series takes you through the story of a transformation in the world of sports and beyond.聽

Discover the origins of the partnership between 乌鸦传媒 and the 37th聽 America鈥檚 Cup, where a shared dedication to innovation led to the creation of WindSight IQ鈩�. See how both teams united around the common challenge of making for the first time the invisible visible and bringing wind to life on screen in less than seven months.聽

Explore how WindSight IQ鈩� transformed the fan experience. Our team worked to help the audience, both die-hard fans and those new to this sport, to gain a better understanding of the action on the water. Discover how they harnessed the power of real-time insights to reveal the invisible forces behind each move, making the race both captivating and easy to follow.聽

Discover the high-stakes engineering challenge behind WindSight IQ鈩�. How do you capture precise racecourse data in unpredictable weather? By pushing the limits of existing technology. Using three LiDARs, engineers mapped a digital wind field in real-time, overcoming a critical hurdle. This breakthrough redefined how data is captured, providing a powerful new tool that is changing the way the AC37鈥檚 races are understood and experienced.

How did 乌鸦传媒鈥檚 engineers transform simple data into a detailed, real-time wind field map that covers the entire racecourse? Discover how our technology, using advanced data processing innovations, turns raw data into the most accurate wind model yet. This technological breakthrough, providing live updates, was the foundation for revolutionizing the way we experienced the 37th America鈥檚 Cup.聽

Making complex sailing data accessible to all broadcasters of the 37th America’s Cup was at the heart of the creation of WindSight IQ鈩�. By using VR and AR technologies to visually depict the story of each race, commentators were empowered to simplify and explain the intricate scenarios playing out in Barcelona. Explore how the engaging and easy to understand design of WindSight IQ鈩� helped them enhance viewer engagement.

Explore how 乌鸦传媒, through cutting-edge innovations like WindSight IQ鈩�, is transforming the sports industry and beyond! While WindSight IQ鈩� already revolutionized the experience of the 37th America’s Cup, its applications extend far beyond sailing. This demonstrates the power of innovation to reshape not only the sports landscape but also the future of various industries.

Voices of AC37

Sailing brings life lessons in teamwork, innovation mindset, leadership skills and shared purpose – we spoke to our 乌鸦传媒 colleagues who have competed at the highest levels to get their insights.

Winning with team spirit

Sailing to success

Grant Dalton, Emirates Team New Zealand boss, introduces the America鈥檚 Cup as the pinnacle of sailing and highlights its synergy with 乌鸦传媒, promising a great viewer experience.聽

The America鈥檚 Cup is the oldest international sporting competition still operating. Races are held between two yachts 鈥� the defender (this year, Emirates Team New Zealand) and the challenger.

乌鸦传媒

乌鸦传媒 Research Institute

The future of sports

乌鸦传媒

The 37^th聽America鈥檚 Cup