The Perfect Approach

乌鸦传媒 and the Ryder Cup

乌鸦传媒’s partnership with the prestigious Ryder Cup reflects our focus on building and celebrating talent, team spirit, and high performance 鈥� all of which are at the heart of both 乌鸦传媒 and the Ryder Cup.

We now look forward to the at Bethpage Black Course, Farmingdale, NY.

Revisiting 2023 Ryder Cup in Rome

The Perfect Approach: What it takes to transform history

The opportunity to compete in the Ryder Cup is sought by every US and European golfer. But to take home the trophy required relentless preparation, a sharp, steady focus, and mental resilience throughout this three-day event.

Like these extraordinary athletes, we know that transformative results require bold strategy, flawless execution, and the right partner. Before history is made at the Ryder Cup, before a transformation can happen, there is the work. The small steps in pursuit of perfection. Prepare. Visualize. Strategize. It all adds up to The Perfect Approach.

Just as The Perfect Approach is custom to every business solution, it鈥檚 unique to every player as well. It鈥檚 in the way Steve Stricker relies on feel or how Edoardo Molinari uses data at the Ryder Cup. And it鈥檚 how Tania Tare found her hidden talent as a trick shot artist on TikTok and why Roger Sali teaches golf in the schools of Uganda…

The Perfect Approach is what we, at 乌鸦传媒, strive for every day. Whether delivering business transformation for a global company or creating innovative technology for the Ryder Cup, The Perfect Approach is everything.

Putting AI into the Ryder Cup

Bringing the latest AI technology to golf

Technology-powering performance

We help transform our clients’ businesses by unlocking the opportunities of technology.

For the Ryder Cup in Rome, we used technology to bring a data-first vision to the event. We gave fans the tools to witness real-time course and player insights. We provided assurance for IT services and empowering captains to make data-driven decisions impacting strategy.

All this to help transform the game and fan experience through the power of technology.

At the Ryder Cup, every shot matters. Outcome IQ powered by 乌鸦传媒 estimates the probability of winning the hole, the day, and the match. Our tool, which sits on the Ryder Cup app, puts the intelligence of real-time data in the palm of every fan鈥檚 hand. It harnesses the precision of multiple inputs, from player performance to hole-specific characteristics and player pairings, to deliver insightful in-game analysis.

IT Governance

乌鸦传媒 provided the program assurance and project leadership to make the tournament technology successful. An event on the scale of 3.5 million viewers and over 200,000 on-site guests and players required an integrated system that is stable, secure, and strategically planned. Our world-class program managers oversaw the deployments and testing to ensure the quality of the infrastructure delivery 鈥� to power a flawless Ryder Cup experience for all fans of the game.

Captain’s Dashboard

To make great decisions, you need superior data and real-time analysis. We crafted a custom application to enable team leaders at the Ryder Cup to make live, data-driven decisions on the course.

The Captain鈥檚 Dashboard was used by the EU Captain and Vice Captains to optimize match pairings and team sequencing strategy to increase the likelihood of a perfect approach on every hole.

“The Captain鈥檚 Dashboard, that 乌鸦传媒 and I worked closely on to develop, provided Luke with vital insights and information. Having the player performance dashboard available in mobile format enabled better collaboration and more effective team decision-making. This innovative tool is a great example of how technology and data can be used to achieve results.”
Edoardo Molinari, Europe Vice Captain, 2023 Ryder Cup

Sports and tech: A whole new ball game

Technology now plays a vital part in many aspects of sports 鈥� enhancing the viewing experience, encouraging fan engagement, assisting teams and players to increase performance, and more. And as technology itself advances, so does its potential for enriching the sports experience. In the report from the 乌鸦传媒 Research Institute, A whole new ball game: Why sports tech is a game-changer, we explore the topic of technology in sports in depth, with a look towards the future.