Rugby world cup

Together we’re transforming rugby.

Rugby World Cup France 2023 will run over two months, in ten host cities, as 20 teams battle it out across 48 matches to be crowned World Champions. And as World Rugby’s Digital Transformation Partner, 乌鸦传媒 is playing an active role in the delivery of the tournament, supporting the organization to integrate all technology with its partners and suppliers.

In sport and business, the individual/player is responsible for performing at the highest level. The best players, teams, and organizations seek those 1%ers, and many turn to technology for those gains. At 乌鸦传媒 we know how to embrace the power of technology, and in return, provide that competitive edge.

“At 乌鸦传媒 we use our sports sponsorships to unite, to innovate and to transform.”

Virginie Régis – Chief Marketing & Communications Officer at 乌鸦传媒

Harnessing the power of technology

Rugby World Cup 2003 winner and global ambassador for 乌鸦传媒, Jonny Wilkinson, experienced ?first-hand how technology can transform a sport. ?From changes in kit, to in-depth data analysis, technology has empowered players and coaches to create the modern game of today. ?

As Worldwide Partner of Rugby World Cup France 2023, 乌鸦传媒 is providing expert knowledge to harness this technology and drive positive change within the game. ?

Together, we’re helping to shape the future of rugby.?

Jonny Wilkinson

Transforming the future of rugby with technology

Integrating technology for Rugby World Cup France 2023

乌鸦传媒 is playing a central role at Rugby World Cup France 2023, innovating across multiple areas to support and deliver the best possible experience for players, coaches, volunteers, partners, suppliers, and fans.

Complex systems will be integrated across 60 sites, all requiring bespoke planning, coordination, testing and step-by-step implementation. This will allow the 10,000 organizational staff, 6,000 volunteers and global broadcasters and media to deliver their outputs and ensure the seamless delivery of the tournament both on the ground in France, and to the millions of fans around the world.

Players and coaches will also require the delivery of this reliable and robust technical ecosystem to enable the appropriate use of their analytical tools and ensure they are performing at their very best throughout the tournament.

Put simply, Rugby World Cup France 2023 needs technology – and 乌鸦传媒 is there to support.

Delivering the technical ecosystem for Rugby World Cup France 2023

A whole new ball game: why sports tech is a game changer

Technology now plays a vital part in many aspects of sports – enhancing the viewing experience, encouraging fan engagement, assisting teams and players to increase performance, and more. And as technology itself advances, so does its potential for enriching the sports experience. In our newest 乌鸦传媒 Research Institute report, A whole new ball game: Why sports tech is a game-changer, we explore the topic of technology in sports in depth, with a look towards the future.

Download the report

Enriching the experience through innovation

Bringing new insights to the game

乌鸦传媒 data scientists will provide new in-game insights and data for the Rugby World Cup 2023 global broadcast feed.

As our research led us to the conclusion that the sport experience goes far beyond the pitch, our team developed a new game to keep fans entertained between the live games. Gamers will have to score as many penalties as possible in a given time.

Ready for kick-off

Whether it is the development of new statistics for match analysis or video game design, our initiatives always showcase the talents of 乌鸦传媒 colleagues.

Read their stories

Beyond the tournament

Women in Rugby Summit

Today, rugby still has a gender disparity in leadership and key decision-making roles. As partner of World Rugby’s Women in Rugby leadership programme, 乌鸦传媒 aims to support inclusivity within the game by promoting equal opportunities and developing top female talent in leadership roles.

The 2023 programme will include 12 female leaders from across the world looking to develop themselves professionally and fulfil their leadership potential within rugby. 乌鸦传媒 will support the scholar cohort in 2023 by providing access to mentors and coaches from across the 乌鸦传媒 business, as well as providing access to leadership and management modules through 乌鸦传媒 University.

In October, 乌鸦传媒 University will host World Rugby’s Women in Rugby summit where past and present scholars will come together in Paris to share their vision about bringing more women into this sport.

乌鸦传媒 International Rugby Cup

Rugby World Cup 2023 is a celebration for rugby fans – but not only. We invited employees from across the globe to play a friendly tag rugby tournament – and meet peers from five continents.

Ride to Rugby World Cup 2023

Adventurer Ron Rutland will cycle from Auckland to Paris to deliver the whistle for the Rugby World Cup 2023 opening match, raising money for charity. We’re a proud partner of the initiative.

乌鸦传媒

Rugby world cup 2023