乌鸦传媒

Writing creatively is an exercise in transformation. It transforms the minds of readers by opening up their worlds to new and alternative ideas and perspectives. It often transforms authors too, as through the writing and editing process they hone their thinking and refine the words they use to connect their ideas to their intended audience.

That has certainly been the case for two 乌鸦传媒 colleagues, Elizabeth Kiehner and Anjali Pendlebury-Green, who have both had their writing published recently.

Elizabeth, who is a vice president at 乌鸦传媒 Invent in New York, has co-authored a graphic novel, Good Girls Don鈥檛 Make History, which depicts key moments in the lives of campaigning women throughout United States history as they fight for equality, including the right to vote.

Anjali, who is a customer experience services leader at 乌鸦传媒 in London, joined forces with 21 other women聽to co-author a book, Significant Women: Leaders Reveal What Matters Most, which shares their personal experiences and thoughts about how other women might benefit from the lessons they learned on their own journeys.

Learning through storytelling

鈥� was four years in the making,鈥� says Elizabeth. 鈥淚 had realized that, in 2020, it was 100 years since women won the right to vote in the US, and I didn鈥檛 see anything around that portrayed the story in a way that would be appealing to young adults. My family has a real appreciation of graphic novels 鈥� they can tell stories in a colorful and dynamic way 鈥� so that format seemed a good way to celebrate what happened 100 years ago.鈥�

To keep the book on schedule, Elizabeth worked with an illustrator and a co-author, and even got input from her husband. 鈥淚t was all done on weekends,鈥� she says, 鈥渁nd even sometimes on vacation. On one holiday in Mexico, my husband and I were working on the book almost the whole time, albeit in a warm and sunny environment by the pool. I also worked on it during long-haul flights to Hong Kong, Australia, and India.鈥�

Her ambition for the book wasn鈥檛 to write a bestseller, but to get it into libraries and schools. 鈥淚 wanted to get the history in front of people so they could actually appreciate it and see what lessons we can learn from it.鈥�

Elizabeth also learned a lot about herself during the writing process. 鈥淚t was a journey of self-discovery for me, too,鈥� she says. 鈥淭here were names I wasn鈥檛 aware of and amazing stories I鈥檇 never heard. I was quite shocked at what I didn鈥檛 know. And that takes me back to the point that these stories really aren鈥檛 taught in schools. To get the book out there felt really important.鈥�

An author鈥檚 journey

Anjali鈥檚 writing journey was also one of discovery. She was approached by a publisher who was looking for women in leadership positions to tell their own stories about the challenges and obstacles they faced along the way.  

鈥淚n 1999, I moved out of my parents’ house to start my career,鈥� she says. 鈥淚 wasn’t married, and to make that kind of move in India at that time was very rare. All the women who have contributed to the book have grown up with different, sometimes challenging experiences. The publisher wanted to bring together a collection of women鈥檚 stories, to let people know that it鈥檚 OK to come from different backgrounds and have these experiences.鈥�

Again, the writing process proved transformative. 鈥淚t meant you had to overcome some of your own fears about telling your story. Some of the stories in the book touch on very sensitive issues. But learning how to tell these kinds of stories is empowering. It was an enriching and humbling experience to find out that lots of people have faced challenges in their own lives and careers. There will always be somebody who has had a similar experience to you 颅鈥� you鈥檙e never isolated. I really enjoyed the process and would do it again in a heartbeat.鈥�

Connecting work and creativity

Anjali says her colleagues at 乌鸦传媒 have been supportive of her writing. 鈥淓veryone has been complimentary,鈥� she says. Elizabeth presented her book to colleagues during Women鈥檚 History Month. 鈥淭hey鈥檝e been very supportive and interested in it, which I appreciate.鈥�

She also makes the connection between some of the book鈥檚 topics and her team鈥檚 work at Invent. 鈥淚t is ultimately a story of transformation,鈥� she says. 鈥淚t鈥檚 about people who had to be persistent and resilient and get their message out through different channels. You can apply those positive principles in your day-to-day work, through any change management project.鈥�

Elizabeth and Anjali agree that getting a book published requires a good team and a lot of effort, especially when writing as a sideline to a career. But the rewards of sharing stories that have the potential to transform the lives of others are many. In fact, this was highlighted recently when Good Girls Don鈥檛 Make History won a Social Justice Literature Award from the International Literacy Association. Both authors also say that there are many stories still to be told. Indeed, both are working on new books. Watch this space鈥�