Marketing for customer experience

The CMO鈥檚 shift: Enhancing customer experiences with data and generative AI.


By leveraging real-time insights and Gen AI, CMOs connect with audiences, providing personalized experiences that build lasting connections. Our data-driven approach, supported by Gen AI, empowers teams to impact every stage of the customer journey, from awareness to advocacy. In today鈥檚 hyperconnected world, CMOs drive exceptional experiences through innovative strategies and brand-building initiatives.

鈥淒igital has disrupted the way customers interact with brands.鈥

Virginie Regis, Chief Marketing & Communications Officer at 乌鸦传媒

A CMO鈥檚 playbook

Generative AI and the evolving role of marketing

The future of marketing is driven by data

Gen AI and Data-driven results

Learnings from CMOs and industry experts interviewed in 乌鸦传媒鈥檚 CMO Playbook

58% of organizations are already integrating generative AI into their marketing efforts
65% employ data-driven methods to adapt to shifting market dynamics and customer demands or to adjust their campaign strategies
55% marketers foresee generative AI as a catalyst for innovation, motivating teams to think beyond conventional boundaries.

The CMO agenda

鈥淐hief Challenges鈥

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