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Redefining healthcare professional engagement

The recent Veeva鈥揝alesforce split has sent ripples through the life sciences industry.

While this brings disruption, it also opens the door to reimagining healthcare professional (HCP) engagement strategies – moving beyond traditional CRM replacement to full-scale transformation.

The Veeva-Salesforce split: A unique opportunity

For years, legacy CRM systems in life sciences have struggled to keep up with changing customer needs and compliance demands. The break between Veeva and Salesforce provides life sciences companies the opportunity to rethink not just their CRM platform, but the entire HCP engagement model 鈥� from data architecture to digital experiences.

This moment presents a chance to evaluate new CRM platforms tailored to life science, integrate next-gen technologies (AI, analytics, automation), and create a more personalized, agile, and compliant HCP experience.

Transform HCP engagement. Accelerate outcomes.

Veeva-Salesforce split: A catalyst for commercial transformation

Discover how life sciences companies can enhance HCP engagement strategies following the Veeva鈥揝alesforce split.

Read our PoV

Our approach to CRM transformation in life sciences

At 乌鸦传媒, we combine deep life sciences expertise with proven capabilities in CRM strategy, implementation, and integration.

Our end-to-end services include:

  • CRM platform evaluation and vendor selection
  • Data migration and ecosystem integration
  • Personalized engagement models powered by analytics
  • Compliance and regulatory alignment
  • Change management and user adoption strategies

We help clients build a future-ready, customer-centric CRM ecosystem that drives both business performance and patient outcomes.

With 乌鸦传媒 as your transformation partner, you can:

  • Boost field force productivity
  • Enhance HCP satisfaction and engagement
  • Improve campaign effectiveness and data visibility
  • Support better patient experiences through smarter interactions

Ready to redefine your HCP engagement strategy? Talk to our life sciences CRM experts, and turn disruption into opportunity.

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Meet our experts

Thorsten Rall

Global Industry Lead Life Sciences, EVP
Since January 2023, Thorsten has been the Executive Vice President and Global Industry Lead for Life Sciences at 乌鸦传媒. Previously, he worked at Novartis in various senior roles. As Senior Vice President of Digital Transformation & Innovation, he led the digital function, developed and implemented high-risk, high-return strategic innovation initiatives, and was responsible for Business Development and partnerships in the digital space.

Alex Smith-Bingham

Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
“Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”

Raghunandan Hanumanthu (Raghu)

VP and Head of Life Sciences Industry Platform
Raghu leads 乌鸦传媒鈥檚 life sciences industry platform, combining deep life sciences and IT expertise to drive transformation across pharma, biotech, MedTech, and consumer health. He is known for building high-performing teams, delivering innovative solutions, and shaping digital strategy. He was named 鈥淧harmaTech Leader of the Year鈥� by the Economic Times 鈥� Times Group.

Mini Nair

Senior Director and Commercial Excellence Lead, Life Sciences
Mini brings over 23 years of experience in life sciences sales and marketing strategy, commercial operations, and digital transformation. She has led complex programs across brand analytics, CRM, and sales excellence, and is known for translating business needs into strategic roadmaps that drive measurable value and lasting impact.

Patrick Schumann

Senior Director, 乌鸦传媒 Invent
Since joining 乌鸦传媒 Invent in 2021, Patrick has been guided by a clear principle: Customer First. He helps businesses transform their marketing, sales, and customer service functions through smart strategy, hands-on execution, and the power of leading platforms like Salesforce. With deep cross-industry experience, he supports organizations on their digital and customer experience transformation journeys with a focus on delivering real, measurable business impact.

Wali Hosein

Director, 乌鸦传媒 Invent
Wali joined 乌鸦传媒 Invent in September 2023, bringing deep expertise in commercial excellence across MedTech, pharma, and life sciences. With a background in industry and consulting, he supports clients in sales transformation, portfolio optimization, and growth strategy. His pragmatic approach is rooted in hands-on experience in the medical device sector and a foundation in engineering and finance.