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Consumer products

Meeting the consumer at the crossroads of change

Brands are operating in an era of continuous change, driven not just by market forces but the evolution of the consumer. As trends and preferences shift rapidly and profoundly, brands are reckoning with a fundamental question of what it means to bring value to the lives of shoppers.

In this landscape, brands need to transform at a foundational level, building the digital maturity and functional capabilities that will enable them to balance the needs of the shopper with the forces of the market. Together, we help consumer product brands radically reduce costs, enable new levels of convenience and choice, and embrace emerging areas of interest, such as purpose and sustainability.

“Disruption is not merely a force to overcome – it is a catalyst for change and the inspiration for innovation. For brands operating in a period of profound, continuous change, we help them evolve and reinvent, rapidly and continuously.”

Tim Bridges, 乌鸦传媒鈥檚 Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice

Generative AI in retail

乌鸦传媒 on consumer behavior

Consumer products trends 2024

乌鸦传媒 on the issues impacting consumer products brands today

Client stories

    Refreshing data migration for Coca-Cola Bottlers Japan

    Working with a collaborative team drawn from 乌鸦传媒 and its partners Microsoft, and NetApp, Coca-Cola Bottlers Japan performs one of the largest cloud-based SAP data migrations in the world in less than six months

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    Accelerating the beauty industry鈥檚 adaptation to social and environmental challenges

    In collaboration with 乌鸦传媒, the FEBEA develops a new methodology for analyzing the ESG challenges facing the cosmetic industry to facilitate more effective planning and compliance

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    Maximizing visibility and minimizing costs with a fully automated dispute management solution

    乌鸦传媒鈥檚 Business Insightful Services with ADMnext completely streamlines penalty management

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      More client stories from across the Group

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      With the creation of the FitKitchen sub-brand, we met the challenge to create a new product line within the Stouffer鈥檚 brand that has satisfying, modern, protein-forward recipes and a masculine look and feel.

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      Research and insights

      Point of view

      Grocery鈥檚 digital dilemma
      Point of view

      A recipe for reducing food waste in retail
      乌鸦传媒 Research Institute

      What matters to today鈥檚 consumer 2025

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      乌鸦传媒 Research Institute

      Supply chain in CPR research

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      Report

      Re-learning leadership

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      More research and insights

      Expert perspective

      Customer experience

      Increase Profitability in Digital Channels with Distributed Order Management

      Leo Muid
      Jan 17, 2025
      Customer experience

      Gen Z prefers connected shops 鈥� are you ready for it?

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      Sep 3, 2024
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      Cloud, Data and AI

      A game changer called 鈥淕enerative AI鈥� for data platforms

      乌鸦传媒
      Jan 29, 2024

      Meet our experts

      Richard Grave

      Vice President, Head of Consumer Products and Retail, 乌鸦传媒 Invent Sweden, Denmark and Finland
      Richard Grave is the Head of Consumer Products and Retail Industry at 乌鸦传媒 Invent, the innovation, design and transformation powerhouse of 乌鸦传媒, in Sweden, Denmark and Finland. He brings over 25 years of strategy and management consulting experience to our clients.

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