乌鸦传媒

鈥淎 rugby team is more than the sum of its parts,鈥� says Clayton Mace, HR director for business partnering at 乌鸦传媒 in Australia and New Zealand. 鈥淭his is what rugby is all about. It鈥檚 about finding the right combination of people for a team. Often, that comes down to leadership, and with the right leadership we can create a positive future for everyone involved.鈥�

Clayton joined 乌鸦传媒 two years ago and alongside his day-to-day role is a volunteer coach in 乌鸦传媒鈥檚 Women in Rugby Leadership Program. 乌鸦传媒 is a partner to World Rugby and the program supports its strategic plan to accelerate the development of the women鈥檚 game.

Achieving that, in what has traditionally been a male-dominated sport, means rewriting the future of the game 鈥� on the field and behind the scenes 鈥� in the way it is run and governed.

鈥淭his is the second year I鈥檝e been a coach,鈥� Clayton explains. 鈥淭he program takes the form of one-to-one sessions, as well as participation in 乌鸦传媒鈥檚 suite of online courses. It鈥檚 about working with an individual to help them develop personally and professionally so they can take charge of the future for themselves and for the sport.

鈥淩ugby 鈥� and sport in general 鈥� is still very male-dominated, so someone I coach might be the only female in the boardroom. My candidate this year is a Player Development Manager with aspirations to secure a boardroom position. Last year, the person I coached sat on Fiji鈥檚 national women鈥檚 rugby board, with a remit of expanding the women鈥檚 game in that country.鈥�

Through the coaching sessions, Clayton and the candidate concentrate on building skills that help them meet specific challenges. 鈥淔or example, we work on developing executive presence, so the individual has the confidence to share their excellent ideas with the room.鈥�

Connecting personal and professional values

Emma Salaman is also a Women in Rugby Leadership coach at 乌鸦传媒.

鈥淚’ve been with 乌鸦传媒 for 17 years and my role today is Global HR Business Partner,鈥� she says. 鈥淚’ve always enjoyed watching rugby and the sport is very well aligned to my own personal values.

鈥淚 love that 乌鸦传媒 has a history and connection to the sport, so when the opportunity came up to be part of Women in Rugby as a coach, I was really excited. It allows me to connect with people outside of 乌鸦传媒 in a sport that I have a passion for, and to bring support, value, and guidance to upcoming leaders. The aim is to make change happen.鈥�

Letting people lead

The first 鈥� and most important 鈥� step for a coach, Clayton says, is to establish a rapport and sense of trust. 鈥淔rom there, we can work out what the candidate wants to achieve, and highlight any obstacles that might be in their way.鈥�

Clayton then tailors his coaching to the specific needs of the individual. For example, one person might be looking to enhance their presentation skills through building confidence, while another might be focusing on leadership and how to build high-performing teams.

Emma agrees about the tailored approach

鈥淵ou are led by the person you are coaching and what they want to achieve,鈥� she says. 鈥淓very coaching discussion is specific to the individual and the challenges they face, but there are some common aims. It could be helping to frame a strategic direction that they want to take, so they can really deliver impact. It鈥檚 about recognizing how the skillsets they鈥檝e developed as leaders in sport can be used to their best effect in a wider organizational context.

Emma with Jonny Wilkinson, 乌鸦传媒’s global ambassador for rugby

鈥淪ometimes they have the solution already 鈥� they just haven’t had the opportunity to step back and think about it. Through the Women in Rugby Leadership Program, we can highlight those skills and reflect on how they can be applied.鈥�

Leading in a team culture

Working together to support the talents of the individual is at the heart of coaching, and reflects the ethos of teamwork in a sport such as rugby.

鈥淭eamwork is such an important part of leadership,鈥� says Clayton. 鈥淵ou have to be able to inspire others, and this requires vision and a sense of your own journey.鈥�

For Emma, that involves encouraging leaders to be true to themselves and have empathy for others.

鈥淚n 乌鸦传媒 we put a lot of emphasis on bringing together the right people with the right capabilities to deliver the right outcomes. As a leader, you need to be empathetic and try to understand other people鈥檚 points of view. But you also need to be authentic to your true self. That鈥檚 how you become stronger and more confident.鈥�

Giving the gift of support

For Clayton, it鈥檚 no coincidence that 乌鸦传媒, with its strong connections to sport and rugby, is running the Women in Rugby Leadership Program. 鈥淭his is the first time I鈥檝e worked at an organization that truly lives and breathes this stuff. Our seven core values 鈥� including trust, teamwork, and fun 鈥� share so much with the sporting philosophy.

鈥淚 have huge admiration and respect for these individuals and their passion for the game of rugby. If I鈥檓 contributing in some small way to help them rewrite the future of the sport, it鈥檚 wonderful.鈥� Working together as a team, with confident leadership, both Clayton and Emma agree, will always be a foundation for success.