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Reshape our future with generative AI

Generative AI (Gen AI) and other forms of artificial intelligence (AI) are creating new opportunities to reshape the future.

In the world of the data economy, organizations are embracing new landscapes of connectivity, interactions, and creations. 

To stay ahead in their industry, they are combining data with artificial intelligence, to explore new ways of working, producing, consuming and communicating – reshaping our future. Generative AI, with its extraordinary potential, is the new contributor to this shake-up.

But how can we experience the full transformational benefits of AI while remaining ethical, protecting society and the planet, and creating a more sustainable, trustworthy, and better future for everyone?

This collection highlights the possibilities of our AI future.

Latest report: Developing sustainable Gen AI

The ÎÚÑ»´«Ã½ Research Institute highlights the environmental impact of generative AI (Gen AI) and provides a roadmap for developing sustainable Gen AI practices.

ÎÚÑ»´«Ã½ Research Institute
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    Conversations for Tomorrow: Generative AI

    Generative AI (Gen AI) is reshaping organizational structures and driving transformations within businesses.

    ÎÚÑ»´«Ã½ Research Institute
    Read our report

      Generative AI

      Report

      Gen AI in software

      ÎÚÑ»´«Ã½ Research Institute’s report, Turbocharging software with Gen AI, explores the benefits and opportunities that generative AI brings to software engineering. Drawing insights from a survey of 1,000 senior executives and 1,000 software professionals across organizations with annual revenues exceeding $1 billion, this report takes a look at the present and future impact of generative AI.

      Report

      AI-powered cybersecurity for telecoms

      Gain a deeper understanding of how telecom companies are using AI and Gen AI to address these rising cybersecurity risks with our report.

      Point of view

      Consumers and the generative AI effect

      Highlights from a major study into the penetration of GenAI in the consumer products industry and the response from consumers.

      Organizations view generative AI not as a disruptor, but as an accelerator

      Lessons from executives surveyed in ÎÚÑ»´«Ã½ Research Institute’s report: Generative AI in organizations

      96% executives in our survey cite generative AI as a hot topic of discussion in their respective boardrooms
      74% of executives believe the benefits of generative AI outweigh the associated risk
      67% of executives see the most potential for generative AI in the IT function.

      Applied AI

      Client story

      Eneco eMobility supercharges its customer care with generative AI

      As a fast-growing company, Eneco eMobililty was facing increasing pressure on customer service and was looking for a solution that could help serve its customers better, faster, and cheaper.

      Working with ÎÚÑ»´«Ã½, the charging services provider boosted agent productivity and enhanced the client service experience by introducing Dynamics 365 Contact Center – a Copilot-first cloud contact center, powered by Gen AI.

      Point of view

      Enhancing life sciences research with Gen AI

      Use cases are showing how applying Gen AI can augment research in the life sciences industry – accelerating time to market, reducing costs, and improving patient outcomes. 

      Playbook

      Unleashing confidence in AI

      Drawing from the insights of 11 ÎÚÑ»´«Ã½ experts, the ÎÚÑ»´«Ã½ Generative AI Lab’s playbook delves into the appropriate application of AI, bridging the gap between its promise and practicality. 

      Point of view

      Embracing AI-powered behavioral finance

      How banks can mitigate emotional investing by infusing intelligence to hyper-personalize portfolios and experiences for attracting and retaining key clients.

      How knowledge graphs can improve Gen AI output

      Validating results builds trust for organizations.

      Read the perspective

      AI for good

      Client story

      Enabling evidence-based education decision-making with agentic AI

      We team up with UNESCO and AWS for the 7th edition of the Global Data Science Challenge.

      The objective is to develop an agentic Gen AI system that can empower countries to make informed, evidence-based policy decisions to enhance foundational learning outcomes.

      Inside story

      Using AI to save endangered buffalo in Canada

      Working with a group of Indigenous elders, knowledge keepers, and trappers, we have been using data and AI to map the impacts of wildfire and logging activity on critical wood buffalo habitat across Northern Alberta, Canada.

      Expert perspective

      AI meets ethics: Making tech work for everyone

      The choices we make with AI now will affect our future a lot. It’s not just about smart machines, but about making sure they fit our values.

      Report

      Connected health research

      The ÎÚÑ»´«Ã½ Research Institute’s report, The connected health revolution, reveals the unprecedented opportunities that arise from connected health.

      Ethical AI

      As a leader in digital transformation, we are committed to the adoption of AI in a way that delivers clear benefits.

      Our Code of Ethics for AI

      Meet our experts

      Daniela Rittmeier

      Head of Data and AI Center of Excellence in Germany
      Daniela is the head of Data & AI Center of Excellence. The last decade she was part of a global leading premium OEM and responsible for the corporate AI strategy. She was driving the integration of Artificial Intelligence technologies, leading the AI Hub of the Center of Excellence, incl. a portfolio of ~600 data driven use cases along the entire value chain. As thought leader she is focusing on data value creation and sustainable human centric solutions. Daniela is committed to empower Women in Tech, Coding for kids and the digital sovereignty of society.
      Robert-Engels

      Robert Engels

      Global CTIO and Head of Lab for AI Futures and ÎÚÑ»´«Ã½ & Data
      Robert is an innovation lead and a thought leader in several sectors and regions, and holds the position of Chief Technology Officer for Northern and Central Europe in our ÎÚÑ»´«Ã½ & Data Global Business Line. Based in Norway, he is a known lecturer, public speaker, and panel moderator. Robert holds a PhD in artificial intelligence from the Technical University of Karlsruhe (KIT), Germany.

      Itziar Goicoechea

      Senior Director AI and Generative AI Offer
      Itziar is a tech-savvy professional who’s all about results. With extensive experience across e-commerce, technology, and pharma industries, she has a proven track record of not just designing, but implementing data-driven strategies that create impact. From crafting machine-learning techniques and driving business growth to leveraging large data-sets for actionable insights, she thrives on turning complex challenges into high-impact solutions. Itziar has been instrumental in guiding impactful projects, building high-performing teams, and providing training and mentoring in data science and machine-learning.

      Mark Oost

      Global Offer Leader, Generative AI
      Prior to joining ÎÚÑ»´«Ã½, Mark was the CTO of AI and Analytics at Sogeti Global, where he developed the AI portfolio and strategy. Before that, he worked as a Practice Lead for Data Science and AI at Sogeti Netherlands, where he started the Data Science team, and as a Lead Data Scientist at Teradata and Experian. Throughout his career, Mark has worked with clients from various markets around the world and has used AI, deep learning, and machine learning technologies to solve complex problems.

      Dr Mark Roberts

      CTO Applied Sciences, ÎÚÑ»´«Ã½ Engineering and Deputy Director, ÎÚÑ»´«Ã½ AI Futures Lab
      Mark Roberts is a visionary thought leader in emerging technologies and has worked with some of the world’s most forward-thinking R&D companies to help them embrace the opportunities of new technologies. With a PhD in AI followed by nearly two decades on the frontline of technical innovation, Mark has a unique perspective unlocking business value from AI in real-world usage. He also has strong expertise in the transformative power of AI in engineering, science and R&D.

        How we can help

        Data and AI

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        Generative AI Lab

        Visualize and pursue a better, sustainable, and trusted AI-enabled future

        Discover how to elevate your possible with Generative AI