乌鸦传媒

乌鸦传媒 is proud to support men鈥檚 and women鈥檚 rugby. Serge Kampf, founder of 乌鸦传媒, was always passionate about rugby鈥檚 core ideals. He loved reminding people how much the sport鈥檚 values are linked to those that have guided 乌鸦传媒 since 1967, such as leadership, competitiveness, boldness, and innovation.

In 2018, 乌鸦传媒 became the Global Innovation Partner of the HSBC World Rugby Sevens Series. Throughout this partnership, 乌鸦传媒 has contributed its expertise in digital innovation to enhance the fan experience and contribute to World Rugby鈥檚 digital transformation.

Serge played rugby briefly in his youth. Later, in the 1960s, when he was a young regional manager at a French telecoms company, Bull, he would invite some of his most important clients to rugby tournaments and attend matches all over the world at his own expense.

One of rugby鈥檚 core ideals is fair play, which aligns with a key 乌鸦传媒 value 鈥� Honesty. Today, 乌鸦传媒 is recognized worldwide for its exemplary practices. In 2022, the company was named one of the World鈥檚 Most Ethical Companies for the tenth year running.

The best rugby players know when to take risks. In 1967, at the age of 33, Serge created Sogeti, the first IT services company in France. Sogeti eventually became the globally successful 乌鸦传媒 Group. Serge proved that in order to get the future you want, you have to be bold.

Serge discreetly offered financial help to numerous French rugby clubs, such as those in Biarritz, Grenoble, and Bourgoin-Jallieu, often making interventions at key moments. In doing so, he earned the nickname of the 鈥淕rand Treasurer鈥� of rugby.

乌鸦传媒 took its passion for rugby onto the international stage in 2007 by sponsoring the Rugby World Cup. We have also partnered with Biarritz Olympique and sponsored the French Barbarians, while Sogeti has supported the Grenoble rugby club.

Reflecting on Serge鈥檚 contribution to the sport, Serge Blanco, known by French fans as 鈥淩ugby鈥檚 Pel茅,鈥� said: 鈥淔or us, he was the sixteenth player on the French rugby team. He was our friend.鈥� Blanco combined flair, pace, and strategic vision to win 93 caps for France.

For the 2019鈥�20 World Rugby Sevens season, 乌鸦传媒 worked together with World Rugby to develop the Momentum Tracker, which aggregates match data to analyze a team鈥檚 performance and ability to improve through the campaign.

Serge continued to support rugby players after they finished their professional careers, with some even joining 乌鸦传媒 as employees. In this way, Serge helped to create a better future for these players and the company.

In business, as in rugby, a team has to be prepared to fight in order to win, according to Serge. 鈥淥ne of the essential values to the company鈥檚 success is this fighting spirit, the desire to battle it out, engage, take risks and to win,鈥� he said.

Rugby Sevens perfectly represents our worldwide reach and ambition because it is diverse, growing rapidly, and pioneering. Taking advantage of the expertise of the 乌鸦传媒 Group, we bring the latest innovations to the rugby experience, from VR to image analytics.

Jean-Pierre Rives, who captained the French rugby team on 34 occasions, said of 乌鸦传媒鈥檚 founder: 鈥淩ugby was like a third family for Serge, apart from his own family and 乌鸦传媒. He was a leader who watched over the sport with love and kindness.鈥�

Despite achieving so much, Serge remained a modest person and often attended matches as a regular supporter. He was sometimes embarrassed by the recognition he received for his support of rugby, such as when Biarritz Olympique named one of their stands after him.

One of Serge鈥檚 mantras was: 鈥淩ugby is a team sport in which you can鈥檛 accomplish anything without the rest of your teammates. The guy who scores a try doesn鈥檛 think he鈥檚 king of the world, because he knows it鈥檚 the result of teamwork.鈥�