乌鸦传媒

Paris, January 30, 2024 鈥� announced today that it has signed a new agreement in order to become a Global Partner of the one of the most iconic and prestigious events in the global sporting calendar. Due to be held in Barcelona from August to October this year, 乌鸦传媒鈥檚 sponsorship will bring its extensive expertise in digital innovation, sustainability, data and artificial intelligence (AI) to the tech driven sailing competition, the oldest in the world. As the official data provider, 乌鸦传媒 will enhance the fan experience with insights and analysis throughout the series.

This latest worldwide partnership is a natural fit for 乌鸦传媒鈥檚 sports sponsorship portfolio that focuses on leading global events with technology innovation, sustainability, high performance and team spirit at the heart. 乌鸦传媒 brings to each of these partnerships its broad capabilities in technology and digital to transform the sports experience.

A truly global and historical event where 鈥渢here is no second place鈥�, the 37^th America鈥檚 Cup will see teams from the United States, UK, Italy, Switzerland and France compete in the Louis Vuitton Cup Challenger Series to determine who goes through to the final round against the current title holder and Defender, Emirates Team New Zealand, in the America鈥檚 Cup Match.

鈥淚n sport and business, the individual is responsible for performing at the highest level as part of a team. The America鈥檚 Cup is a highly competitive, exciting global event fueled by cutting edge technology and sheer team spirit,鈥� comments Aiman Ezzat, Chief Executive Officer of 乌鸦传媒. 鈥淕lobal and technology-driven by nature, this prestigious sailing tournament – more diverse and sustainable than ever this year – embodies many of the Group鈥檚 values. I am delighted that 乌鸦传媒 will bring its deep expertise in technology innovation, data and AI to enhance the fan experience of the 37^th America鈥檚 Cup in Barcelona.鈥�

鈥淲e are thrilled that 乌鸦传媒 is joining the 37^th America鈥檚 Cup family of sponsors as global partner,鈥� said Grant Dalton, CEO of the America鈥檚 Cup Event. 鈥溛谘淮�媒鈥檚 leading expertise in tech and data will bring great value to the event and fans alike. We are excited to see how 乌鸦传媒 can help us to make this year鈥檚 competition the most engaging and insightful digital experience ever for both enthusiasts and new generations of followers.鈥�

Championing a more diverse and inclusive sporting landscape

Along with the power of team spirit, 乌鸦传媒 also believes in unlocking the potential of diversity and inclusion in both business and sport. As a Global Partner of World Rugby鈥檚 Women in Rugby programme, 乌鸦传媒 is playing an active role in World Rugby鈥檚 strategic plan to help accelerate the development of the women鈥檚 game, by championing female leaders and driving gender equality across the game.

This year鈥檚 America鈥檚 Cup is set to be more diverse and inclusive than ever with the Youth America鈥檚 Cup (17^th– 26^th September) and Puig Women鈥檚 America鈥檚 Cup (5^th– 13^th October) included in the race schedule to create and provide a pathway to the future generation of women and youth America鈥檚 Cup sailors. There will be 12 countries competing in each respective Youth and Women鈥檚 America鈥檚 Cup events from Australia, Canada, France, Germany, Italy, the Netherlands, New Zealand, Spain, Sweden, Switzerland, the UK and the USA.

Transforming sport through technology and innovation

The 37^th America鈥檚 Cup partnership builds on 乌鸦传媒鈥檚 already strong track record in adding value to the fan experience and sporting performance through its sports sponsorships.

• For the 2023 Ryder Cup, 乌鸦传媒 provided Outcome IQ, a tool that puts the intelligence of real-time data in the palm of every fan鈥檚 hand and helped enhance fan experience by tracking outcome probabilities shot by shot.
• As Worldwide Partner of Rugby World Cup France 2023, 乌鸦传媒 played a central role across multiple areas to support a smooth delivery of the tournament and enhance the fan experience.
• As part of a multi-year partnership with Peugeot Sport, 乌鸦传媒 provides the Peugeot 9X8 FIA World Endurance Championship (WEC) program team with advanced digital tools and analytics to enhance the performance of the team and the Peugeot 9X8 Hypercar.

About 乌鸦传媒

乌鸦传媒 is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of nearly 350,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, 乌鸦传媒 is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of 鈧�22 billion.

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About The America鈥檚 Cup

The America鈥檚 Cup is the oldest international sporting trophy 鈭抎ating back to 1851鈥� and stands as one of the hardest sporting endeavors. The New York Yacht Club, one of the most prestigious clubs in the world, held the trophy for 132 years before losing it in 1983 to Australia. Since then, the Cup has only been won by teams from the United States, Switzerland and New Zealand.

The current Defender of the America’s Cup is Emirates Team New Zealand, representing the Royal New Zealand Yacht Squadron.

The 37th America鈥檚 Cup will take place between 22^nd August and 22^nd October 2024 in the beating heart of Barcelona, one of the most visited cities on planet earth. Situated around Port Vell and out along the beach to Port Olympic, the sailing world has made Barcelona their home for what promises to be one of the most intense America鈥檚 Cups in the event鈥檚 174-year history.