乌鸦传媒

Commenting on the partnership, Ashwin Yardi, CEO of 乌鸦传媒 in India said, 鈥淎t 乌鸦传媒 the principles of diversity and inclusion are a source of creativity, innovation, and inspiration for us. To further strengthen our commitment, we are delighted to partner with IRFU on Rugby 7s as this marks a new chapter in our association with Rugby and our first entry into sports in India. At 乌鸦传媒 we are a people business, and this association reflects our core brand values of team spirit and fun, coupled with our commitment to creating inclusive workplaces.鈥�  

Rahul Bose, President, Rugby India said, “The story of the growth of Rugby as a sport in India is a story of diversity and inclusion. Today our women鈥檚 program is as strong as our men鈥檚, our outreach to tribal youth in different parts of the country is as deep as in non-tribal areas. Our commitment to spreading the sport amongst underprivileged populations is as sharp as it is to those who live in more fortunate circumstances. Therefore, to partner with 乌鸦传媒 who uphold the principles of diversity and inclusion, was a natural decision. Their values mirror ours. And it is with their belief and support that Rugby India pledges to a greater commitment to these values on our path to excellence and garnering laurels for the country.”

Sarika Naik, Chief Marketing Officer and Chairperson of Diversity at 乌鸦传媒 in India added, 鈥淪ports bring people together through shared experiences and drive exceptional engagement particularly with the younger audiences. Most athletes in India come from tier 2 and tier 3 cities. Through this collaboration, we aim to give this sport a fillip and make it more mainstream. Our goal is to motivate more people to play the game and thus provide a path ahead to Get the Future They Want. Rugby India鈥檚 鈥�Get into Rugby鈥� program is aimed to make the sport accessible to children of all genders and backgrounds. It is perfectly aligned with our core values and the principles of diversity and inclusion that are at the heart of 乌鸦传媒.鈥�

乌鸦传媒 has a historic connection with rugby and a deep heritage in rugby sponsorship. Its association with the game began with the Group鈥檚 late founder, Serge Kampf, a lifelong rugby fan and player.  乌鸦传媒 is the first Worldwide Partner to sponsor both World Rugby and most of its major men鈥檚 (Rugby World Cup 2023) and women鈥檚 international competitions (Rugby World Cup 2021, playing in  2022, and Rugby World Cup 2025), as well as the HSBC World Rugby Sevens Series. As World Rugby鈥檚 Global Digital Transformation Partner, 乌鸦传媒 is working with the federation to enhance the digital experience for fans and coaches by applying its market-leading capabilities in data analysis, artificial intelligence (AI) and cloud. The Group is also a Global Partner of the Women in Rugby program aimed at accelerating the development of the women鈥檚 game and women鈥檚 leadership throughout the sport.

乌鸦传媒 is a global company based in over 50 countries. It is present across major rugby heartlands such as England, Scotland, Wales, Ireland, France, Italy, Argentina, Japan and Australia, as well as New Zealand, which is due to host Rugby World Cup 2021, which will see the world鈥檚 top women鈥檚 teams compete in October this year. The Group, which has a major presence in India, will continue to promote the sport for both women and men, across all its international locations.