乌鸦传媒

Paris, May 30, 2023: 乌鸦传媒 and today announced a major expansion of their long-standing strategic partnership in data analytics and artificial intelligence (AI), creating a global Generative AI Google Cloud Center of Excellence (CoE) to help enterprises realize the full potential of AI technologies. The new CoE will help clients advance their business transformation goals, enhance engagement with customers, and accelerate value creation from AI investments. The partners will work together to rapidly broaden generative AI skills within the 65,000+ 乌鸦传媒 community that is engaged with Google Cloud.

This expanded partnership brings together Google Cloud鈥檚 generative AI technologies and 乌鸦传媒鈥檚 unique three-dimensional approach, informed by industry expertise, deep product and software engineering skills, and data science capabilities, to facilitate clients in their entire AI journeys from ideation to value creation.

Aiman Ezzat, CEO of 乌鸦传媒, said, 鈥溛谘淮�媒 will bring its deep industry expertise and considerable experience in generative AI to help clients realize the benefits of Google Cloud鈥檚 generative AI solutions and uncover new sources of business value. With this new Generative AI Google Cloud Center of Excellence, we will leverage our leading capabilities in business transformation, infrastructure, applications, data, AI and engineering, in an array of industry-specific use cases and accelerators, to assist clients in their digital and sustainable transformation journeys.鈥�

鈥淕enerative AI has the potential to fundamentally improve how businesses operate in every industry,鈥� said Thomas Kurian, CEO of Google Cloud. 鈥溛谘淮�媒 has helped some of our largest customers transform their businesses with Google Cloud鈥檚 data analytics and AI, and the launch of the Generative AI Google Cloud Center of Excellence will provide businesses with the expertise needed to successfully use this breakthrough technology safely and responsibly.鈥�

Accelerating business value creation and innovation

Leveraging its deep industry expertise, 乌鸦传媒 will utilize Google Cloud鈥檚 generative AI to develop a rich library of more than 500 industry use cases. The use cases will provide a blueprint for clients to successfully identify, deploy, and maximize generative AI capabilities to achieve their business transformation objectives. The key focus areas of the new CoE include:

• Generative AI use case development: 乌鸦传媒 will build enterprise-ready use cases that solve industry-specific challenges and improve common business processes. The first wave of 100 use cases will initially focus on the financial services, insurance, retail, and automotive sectors. In the next wave, this will expand to all industries, reaching more than 500 use cases within the next 24 months.
• Value creation: The global Generative AI Google Cloud CoE will work with clients to enable bespoke AI strategies, which can create new revenue streams, transform customer experiences, increase productivity, and improve business efficiency.
• Enterprise-grade implementation: 乌鸦传媒 will work with enterprise clients to successfully deploy generative AI at scale, utilizing responsible AI frameworks and purpose-built security tools to ensure generative AI is implemented safely and securely.

Solving business challenges with Google Cloud generative AI

乌鸦传媒 is already working with a number of clients in this space, including a leading insurance company located in more than 50 countries, to enhance the way very specific business data is queried by senior executives. The 鈥淚ntelligent Document Query Assistant鈥�, a joint effort devised by the client and 乌鸦传媒, is capable of responding to questions asked in natural language and has significantly improved query response time and efficacy. Previously, the query accuracy rate was 70%, but accuracy is expected to increase to 95% by integrating the Google Cloud (PaLM 2) foundation model. Generative AI has enabled non-technical executives who previously had to rely on manual querying of the database by data scientists, sometimes taking hours, to now articulate their query conversationally and refine their search, in just a few seconds with a simple question in natural language.

Building on 乌鸦传媒鈥檚 expanding generative AI expertise

With support from Google Cloud鈥檚 generative AI specialists, 乌鸦传媒 will engage its 65,000 strong Google Cloud community worldwide in a series of enablement initiatives to scale its pool of certified AI consultants and developer talent. These initiatives are designed to augment 乌鸦传媒鈥檚 existing expertise and solutions based on Google Cloud鈥檚 data, analytics, and AI technologies.