乌鸦传媒

The pandemic brought in the new age of 鈥渁lways on.鈥� Being continuously connected is the new reality of our lives. Work-life balance has been replaced by work-life integration. We have become familiar with our colleagues鈥� pets and families. This 鈥渁lways on鈥� is our new customer expectation paradigm. Our customers now expect to connect meaningfully, interact with our shopfront, and transact at the time, place, and channel of their choosing.

The age of data also gained more depth and velocity as the shopfront and interactions moved online. Customer insights are now the fuel of marketeers. Data also helps us to be intentional and purposeful in matching technology with the needs of our customers.

乌鸦传媒鈥檚 Digital Customer Operations suite of offers takes its inspiration from the lessons of the pandemic. 乌鸦传媒鈥檚 vision of customer operations combines a human-digital hybrid that enables the 鈥渁lways on鈥� lifestyle and embodies the spirit of the digital-native customer. Keeping the customer first, we have crafted three offers that integrate humans and machines to deliver end-to-end services covering Digital Customer Interactions, Connected Marketing Operations, and Digital Sales Operations. With these, we cover the customer lifecycle of attraction, delight, and retention.

With this in mind, our autumn 2021 edition of Innovation Nation focuses on how at 乌鸦传媒 we enable more meaningful and frictionless relationships between our clients, their front-line staff and their customers. The articles and interviews you鈥檙e about to read not only celebrate the importance of building meaningful connections with the people around us, but how 乌鸦传媒 is enabling that journey in a better, more personalized way.

Anjali Pendlebury-Green,
Global Head of the Digital Customer Operations Practice,
Business Services