乌鸦传媒

In a wide-ranging discussion on the complex world of connected health, our experts talk to show host Ollie Judge about the disruptive power of technology in life sciences. Join Shwen Gwee, VP and Head of Global Digital Strategy at Bristol Myers Squibb, Anthony Pannozzo, Chief Design Officer, North America & Asia at frog, part of 乌鸦传媒 Invent, and Emily Tower, VP and Head of Connected Health at 乌鸦传媒 Invent, North America, as they examine the role of the patient in scaling and monetizing digital health innovations.

Shwen, Anthony and Emily argue that simply building an app is not going to work 鈥� you need to get people to use it. What outcome is it going to deliver and how easily? What partnerships will take you from health problem to problem solution?

Listen to our podcast to find out what lessons can health tech companies learn from the big consumer players, why do so many digital initiatives fail to get beyond 1.0, and how can experimenting with a minimal viable product (MVP) make success more likely.

About the speakers

	Anthony is Chief Design Officer, North America & Asia at frog, part of 乌鸦传媒 Invent and leads a talented team of designers, strategists and data scientists. He has advices healthcare providers, payers, life science and med-tech companies on the design of innovative healthcare experiences that improve access, outcomes, and quality of life. Anthony is a graduate of the Rhode Island School of Design, holds over a dozen patents, and is a member of the Kellogg School of Management鈥檚 Innovation Advisory Council.
	Shwen is VP and Head of Global Digital Strategy at Bristol Myers Squibb and has over 15 years鈥� experience leading digital strategy and driving innovation, He is a pioneer in digital health and health innovation and is involved in the health tech startup ecosystem. Shwen is on Medika鈥檚 list of 鈥淔ifty of the Most Influential Voices in Healthcare for 2021鈥� and sits on various advisory boards, including: Google (Healthcare), SXSW (Health), MM&M Healthcare Transformers, and conversation HEALTH.
	Emily is VP and Head of Connected Health at 乌鸦传媒 Invent, NA and has nearly 20 years鈥� experience in healthcare digital transformation and connected health. She is currently a Vice President at 乌鸦传媒 Invent delivering on connected health strategies for the life sciences sector.