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Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.

Reshape our future with Generative AI

Generative AI (GenAI) and other forms of Artificial intelligence (AI) are creating new opportunities to reshape the future.

    Leading sustainability

    Accelerating sustainability in a changing world.

      The future of technology

      If you don’t use technology to disrupt the market, then someone else will.

        Marketing for customer experience

        In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

          The latest reports from the ÎÚÑ»´«Ã½ Research Institute

          The resurgence of manufacturing: Reindustrialization strategies in Europe and the US – 2025

          Top six expectations of telecom’s business customers

          Navigating uncertainty with confidence: Investment priorities for 2025

          The environmental impact of Gen AI and a roadmap for developing sustainable Gen AI practices

          Consumer preferences and purchasing behaviors are constantly evolving.

          Conversations for Tomorrow

          The ÎÚÑ»´«Ã½ Research Institute’s quarterly flagship publication showcases diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen topic. Read our most recent articles:

          Using tech to reduce friction

          Value creation through synthetic biology

          Ushering in the eco-digital eraTM

          The ÎÚÑ»´«Ã½ Research Institute delivers best-in-class research that is underpinned by robust data and analysis. We are proud to have been ranked #1 in the world for the quality of our research by independent analysts for six consecutive times – an industry first. 

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          Browse research and insights from across the business.

          Review the archive of blogs from ÎÚÑ»´«Ã½’s experts

          Access our archive of analyst citations

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