Latest Thought Leadership, Ideas, & 乌鸦传媒

Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.

The Nordic AI Frontier

Navigating the Generative AI Wave Among Nordic Enterprises

Leading sustainability

In the race to save the planet, we bring insights on how to go beyond corporate responsibility to make sustainability a source of value.

Future of technology

If you don鈥檛 use technology to disrupt the market, then someone else will.

Customer-first marketing

In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

Generative AI in organizations

Harnessing the value of generative AI: Top use cases across industries

Creative and generative AI

Generative AI is becoming an integral part of many people鈥檚 personal and working lives for activities traditionally thought exclusive to the human mind, such as generating content and brainstorming.

Open innovation

The power of open minds: How open innovation offers benefits for all

Digital twins in aerospace and defense

Digital skills in education

Future-ready education: Empowering secondary school students with digital skills

Green Hydrogen

Low-carbon hydrogen: A path to a greener future

Networks on cloud: A clear advantage

Cloudification of networks

Connecting the dots: data sharing in the public sector

Governments today are expected to address a wide range of complex, interconnected challenges.

What matters to today鈥檚 consumer 2023

2023 consumer behavior tracker for the consumer products and retail industries

Total immersion

How immersive experiences and the metaverse benefit customer experience and operations

A World in Balance

Why sustainability ambition is not translating to action

Sustainability in Automotive: From ambition to action

Looking towards the future of the automotive industry

The people experience advantage

How companies can make life better for their most important assets

Intelligent products and services

Progress in digital technologies and rapidly evolving customer demand have led to a new level of interconnectivity

Data for net zero

The growing urgency around climate change has placed it at the forefront of global issues.

Sustainable product design

Sustainability is a cornerstone of today鈥檚 manufacturing operations, but are organizations doing enough?

Cloud sovereignty

The journey to cloud sovereignty 鈥� Assessing cloud potential to drive transformation and build trust

Cybersecurity in smart factories

Smart factories are increasingly being utilized by industry as part of the transition toward digitization.

Reflect, rethink, reconsider

Food loss or waste continues to be a major problem across the lifecycle of food.

Conversations for Tomorrow

This quarterly review is 乌鸦传媒鈥檚 flagship publication targeted at a global audience. In it, we showcase diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen theme. We feature a wide variety of content, including interviews, articles by guest contributors, and insights from some of the Institute鈥檚 reports.

Within such wealth and diversity of these global industry leaders鈥� opinions, there is something for everyone. We warmly invite you to explore.

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Conversations for Tomorrow #5: Breathe (In)novation

Innovation has never been more exciting, with so many technologies blossoming to transform the social and business landscapes.

Conversations for tomorrow #4: The new face of marketing

Marketing is changing 鈥� for good and for the better. Stakeholder expectations have been reset, and brands are expected to act responsibly, sustainably, and to provide real value to individuals as well as societies.

Conversations for Tomorrow #3: Intelligent industry

Perspectives from an array of business leaders, entrepreneurs, technologists, and academics, on how the convergence of products, software, and services heralds the next big transformation opportunity for organizations.

Conversations for Tomorrow #2: The future of work

We examine how the COVID-19 pandemic has transformed the business landscape, accelerating the digitalization process and revolutionizing the way that we work.

Conversations for Tomorrow #1: A sustainable future

A sustainable future calls for collective action, bolder leadership, and smarter technologies.

乌鸦传媒 Research Institute

The 乌鸦传媒 Research Institute delivers best-in-class research that is underpinned by robust data and analysis. We are proud to have been ranked #1 in the world for the quality of our research by聽independent analysts for six consecutive times 鈥� an industry first.聽

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