Consumer products

Meeting the consumer at the crossroads of change

Brands are operating in an era of continuous change, driven not just by market forces but the evolution of the consumer. As trends and preferences shift rapidly and profoundly, brands are reckoning with a fundamental question of what it means to bring value to the lives of shoppers.

In this landscape, brands need to transform at a foundational level, building the digital maturity and functional capabilities that will enable them to balance the needs of the shopper with the forces of the market. Together, we help consumer product brands radically reduce costs, enable new levels of convenience and choice, and embrace emerging areas of interest, such as purpose and sustainability.

“Disruption is not merely a force to overcome 鈥� it is a catalyst for change and the inspiration for innovation. For brands operating in a period of profound, continuous change, we help them evolve and reinvent, rapidly and continuously.鈥�
Tim Bridges, 乌鸦传媒鈥檚 Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice

Generative AI in retail

乌鸦传媒 on consumer behavior

Consumer products trends 2024

乌鸦传媒 on the issues impacting consumer products brands today

Refreshing data migration for Coca-Cola Bottlers Japan

Working with a collaborative team drawn from 乌鸦传媒 and its partners Microsoft, and NetApp, Coca-Cola Bottlers Japan performs one of the largest cloud-based SAP data migrations in the world in less than six months

Accelerating the beauty industry鈥檚 adaptation to social and environmental challenges

In collaboration with 乌鸦传媒, the FEBEA develops a new methodology for analyzing the ESG challenges facing the cosmetic industry to facilitate more effective planning and compliance

Maximizing visibility and minimizing costs with a fully automated dispute management solution

乌鸦传媒鈥檚 Business Insightful Services with ADMnext completely streamlines penalty management

Research and insights

乌鸦传媒 Research Institute

Expert perspective

Customer experience

Gen Z prefers connected shops 鈥� are you ready for it?

Owen McCabe

Sep 3, 2024

Cloud, Data and AI, Emerging technologies, Technology, Trends

Unleashing the power of generative AI in retail for moderating user-generated social media content

乌鸦传媒

Mar 13, 2024

Data and AI

乌鸦传媒鈥檚 generative AI lab 鈥� Steer the future of artificial intelligence with confidence

Robert Engels

Feb 20, 2024

Meet our experts

Martin has long experience in Business Intelligence, Data warehousing, Data platform and Analytics. He has competence in many areas from architecture, data modelling to design of solutions for business insights, balanced scorecards, advanced analytics, AI and reporting. He has worked with many database technologies, ETL tools, reporting tools and Cloud platforms Azure, AWS, Google Cloud and Snowflake.

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Geir Ove Wist is a Managing Solution Architect with more than 24 years鈥� IT experience at leading companies in industry, pharmacy and retail. Driven, innovative and pragmatic problem-solver. Strong communication, collaboration and team leader skills across disciplines. He has participated in over 30 projects, mainly SAP related, ranging from developer and team lead to architect and project manager. Core competencies is within SAP Stack, with Business Warehouse, Business Objects, SLT, CAR and ERP as main areas the last years. In depth competence also in many other IT areas. Thrives performing in the intersection of different technologies and management.