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Event

MWC Barcelona 2025

Imagination, meet impact

Telecom organizations are on the brink of transformation, and the ability to innovate is proving to be the determining factor of success. 乌鸦传媒 was thrilled to return to MWC 2025, the world鈥檚 most influential connectivity event, to explore this dynamic landscape of change with telcos and network providers, partnering with you to take tangible steps to unleash innovation and let our imagination drive meaningful impact.

Let’s reimagine the future of the telecom industry together

While huge opportunities lie ahead, there are a few challenges telecom companies must overcome first: High costs, low returns on capital, and increased competition are sending telecom companies back to the drawing board. Let鈥檚 exchange on the trends from MWC. Connect with our team of industry experts to help your organization craft an ambitious vision for the future across the five fundamental pillars that are driving sector transformation:

  • Innovation and growth – Accelerating growth through innovative next-gen product and service development, business model evolution, and digital transformation.
  • Network transformation – Reimagining how the networks of tomorrow are built and the innovative products they enable.
  • Intelligent telecoms – Delivering on the needs of customers through data-driven insights and enhanced network capabilities powered by AI.
  • Simplification & Cost Efficiency – Cutting through complexity to amplify cost efficiency, enhance operations and deliver best-in-class customer experiences.
  • Risk & Regulation – Embracing cybersecurity and sustainability as strategic differentiators and the drivers of systemic change.

乌鸦传媒 at MWC

Imagination, meet impact

Our speaker sessions at MWC

Monika Gupta
Group 5G & Edge Lead for Industries & Alliances, 乌鸦传媒

Manufacturing and Production summit – the catalyst of change for connecting the industrial ecosystem

Anne Flore Agard
Global Head of Telecommunication Industry – 乌鸦传媒 Engineering

Engineering Tomorrow: Key Considerations in Network-Integrated Device Design

Our highlight showcases from MWC

    Take the sustainability challenge

    Take our quiz and test your knowledge on the industry’s biggest environmental challenges and the innovative solutions driving a greener future.

    Test your knowledge

    Innovation AI RAN with NVIDIA

    Discover how NVIDIA鈥檚 MGX GH200 super-chip and 乌鸦传媒鈥檚 Intelligent Edge Application Platform are transforming network performance, cutting costs, and driving innovative services.

    Make the invisible听visible听with WindSight IQ鈩�

    Experience WindSight IQ鈩�, an innovation that combines tech, engineering, data, and design to make the wind patterns visible opening up avenues for transformative future applications beyond sailing.

    AI Factory: Pioneering green AI solutions

    Discover a groundbreaking AI Factory, a collaboration between 乌鸦传媒, Telenor, and Nvidia- Norway鈥檚 first sovereign and secure Generative AI Cloud Service, powered entirely by renewable energy.

    Peak into the next era of telecoms

    Join us for the unveiling of our ground-breaking deep tech trends in telecoms report. We’ll explore disruptive deep tech advancements reshaping the telecoms industry, and how these technologies can help differentiate your business for 2025 and beyond.

    Tap into new revenue opportunities

    Visit our Network Transformation pod to experience the EIRA X demo. See how AI and automation modernize telecom networks, enhance performance, reduce costs, and unlock new revenue streams for CSPs with our Gen AI-enabled intelligence engine.

    Experience the power of digital twin

    Discover the energy-saving digital twin demo, an innovative solution that optimizes energy consumption across RAN, transport, core, and data centers through real-time monitoring and predictive analysis.

      Listen to our Podcasts, recorded live at MWC

      Dave, Esmee and Rob set out the main themes of the conference and had inspiring conversations with:

      • Ahmad Latif Ali,听Associate VP EMEA Telecommunicationa at 乌鸦传媒, Analyst at IDC unravelling the latest trends shaping the telecom industry.
      • Tobias Larsson,听B2B Head of Telia, around key trends especially in the B2B space

      Agentic AI was the buzzword of MWC. Tune into two discussions with NVIDIA and Telenor and the inspiring AI demos we’ve showcased together:

      • Chris Penrose, Global VP for Business Development for Telcos at NVIDIA, discussing the pervasive impact of AI and how scaling has moved from talk to action.
      • Kaaren Hilsen, Head of AI Factory at Telenor, sharing insights on building a startup within a corporate environment.

      Dave, Esmee, and Rob concluded the event with a look into the future of telecoms and a power packed executive CxO roundtable

      • Oliver Buschmann,听VP, Head of Strategy at Ericsson
      • Roundtable discussion on key trends and digressing to a imminent moon landing with听Heather Tulk,听President Commercial and Public Sector from Telus, Thierry听Klein, President, Bell Labs Solutions Research, and听Ashish Surti,听Chief Digital & Information Officer at Colt Technology Services
      MWC 2025 banner

      Hot Tech Takes: Series of six podcasts

      Featuring exclusive interviews with leading industry experts, offering insights into the remarkable technology showcased at MWC and its profound impact on the Telco business and networks.

      Listen here

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