乌鸦传媒

New three year-partnership means 乌鸦传媒 is currently the only company to sponsor both the International Federation and two of World Rugby鈥檚 major international competitions: Rugby World Cup 2023 and the HSBC World Rugby Sevens Series.

Paris, September 6, 2021 鈥�  that will see  join the Worldwide Partners family for Rugby World Cup 2023 in France, two days before the anticipated 鈥榯wo years to go鈥� milestone. 乌鸦传媒 also becomes World Rugby鈥檚 Global Digital Transformation Partner as part of a new three year-partnership agreement.

The worldwide partnership, that will help the growth of the sport across the globe, is a natural next chapter in 乌鸦传媒鈥檚 rugby story. Its deep heritage in the game began with the Group鈥檚 founder, the late Serge Kampf, who was a lifelong rugby fan and sponsor of the sport. More than 30 years ago 乌鸦传媒 supported French domestic clubs and was Official Technology and Consulting sponsor for Rugby World Cup 2007 in France. Furthermore, 乌鸦传媒 is currently the Global Innovation Partner for the HSBC World Rugby Sevens Series among other commitments.

Rugby World Cup France 2023 is already capturing the imagination of fans around the world and is set to be the major attraction in the sporting calendar that year, bringing the rugby family and new fans together for a celebration of 200 years of the sport. 乌鸦传媒 will work with France 2023 to enhance the tournament鈥檚 unforgettable moments on and off the field.

As a global company based in 50 countries, with well-established operations across major rugby heartlands such as England, Scotland, Wales, Ireland, France, and Italy and a growing footprint in Asia-Pacific markets that include passionate rugby nations such as Australia, New Zealand and Japan, as well as in Argentina, 乌鸦传媒 will promote the tournament across all its international locations. This sponsorship embodies many of 乌鸦传媒鈥檚 core brand values, in particular team spirit and fun. With its diverse global fanbase, rugby is fully aligned with 乌鸦传媒鈥檚 conviction that it is through true diversity of thought and approach that the most innovative solutions are developed, and value is created.

Through its deep technology expertise, 乌鸦传媒 will support the tournament鈥檚 management systems and play an instrumental role in the delivery of results including the men鈥檚 and women鈥檚 World Rugby Rankings. In addition, over the coming three years, 乌鸦传媒 will work with World Rugby to enhance the digital experience for fans and coaches by applying its market-leading capabilities in data analysis, artificial intelligence (AI) and cloud.

World Rugby Chief Executive Alan Gilpin said: 鈥淲e are delighted to be expanding our relationship with 乌鸦传媒 and welcoming them as one of our six Worldwide Partners for Rugby World Cup 2023 in France.

鈥�This partnership is much deeper than a brand association, this is a purpose-driven relationship between our two organizations that share many common values. It reflects our ambition to keep innovating and deepen our relationship with fans, enriching their experience by embracing new technology and digital platforms. 乌鸦传媒 is the perfect partner to help us deliver this shared vision.

鈥淲ith two years to go until France 2023 kicks off, we are in great shape. Preparations are on track. Our worldwide partner commercial program is attracting new partners like 乌鸦传媒 and we are confident that it will be the most impactful and sustainable Rugby World Cup ever staged and a spectacular celebration of rugby and its values in the sport鈥檚 200^th&苍产蝉辫;测别补谤.鈥�

Aiman Ezzat, Chief Executive Officer of 乌鸦传媒 said: 鈥淎t 乌鸦传媒 we share the values of the rugby community; passion, team spirit and diversity are common key drivers for us both. I am thrilled that 乌鸦传媒 will bring its deep expertise in innovation, digital and technology to enrich the experience of one of the major global sporting events of 2023. This new worldwide partnership reflects the international breadth and diversity of the 乌鸦传媒 Group on the global stage.鈥�

With World Rugby recently announcing its , the international federation is experiencing record levels of interest for commercial partnerships across its properties. 乌鸦传媒 has joined Societe Generale, Mastercard and Asahi at the top-tier level of Worldwide Partner for Rugby World Cup 2023.

On September 8, the global rugby family will celebrate two years to go before the first game of Rugby World Cup 2023 opposing the host nation France to New Zealand at the iconic Stade de France. One million tickets have already been sold to fans around the world, confirming the appeal of rugby鈥檚 biggest tournament.

Claude Atcher, France 2023 CEO said: 鈥�As the organizational model for international sporting events continues to evolve, the role of key strategic partners has never been more important. We look forward to working with 乌鸦传媒 to optimize the technological services of France 2023, and in so doing contribute to the overall success and legacy of this Rugby World Cup.鈥�

About 乌鸦传媒

乌鸦传媒 is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 290,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, 乌鸦传媒 is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of 鈧�16 billion.

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About World Rugby

World Rugby is an international federation and a global movement comprising more than 500 million fans and 10 million players within 128 national member federations affiliated through six regional associations.

Located in Dublin, Ireland, World Rugby鈥檚 purpose is to grow rugby by making it more relevant and accessible, with a vision of a global sport for all, true to its values. The driving force behind the sport鈥檚 significant growth has been World Rugby鈥檚 portfolio of major events, from the flagship men鈥檚 and women鈥檚 Rugby World Cups and U20 Championship, that celebrates the future stars of the sport, to the excitement of the men鈥檚 and women鈥檚 Rugby World Cup Sevens and HSBC World Rugby Sevens Series which are instrumental in attracting new fans.

The financial success of the men鈥檚 Rugby World Cup enables World Rugby to invest record sums in the development and growth of the sport from the playground to the podium, ensuring that the sport is as accessible and enjoyable for as many people as possible. Between 2020-23, the international federation will invest more than 拢565 million in the sport.

About Rugby World Cup 2023

Rugby World Cup 2023 will take place in France from 8 September 鈥� 28 October with matches played in nine venues across 10 host cities. The tournament will be the 10th men鈥檚 Rugby World Cup and the second to be hosted by France after a memorable event in 2007.

RWC 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football by showing 鈥渁 fine disregard for the rules鈥� in catching the ball and running with it in 1823.

RWC 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event, targeting four key pillars for the tournament鈥檚 legacy: acting for sustainability and circular economy, supporting education, training and employment, respecting and protecting the environment and promoting inclusivity by being a champion for gender equality.

The showpiece event in men鈥檚 rugby union 15s, Rugby World Cup 2023 will feature 20 teams 鈥� 12 of whom qualified directly by finishing in the top three in their pool at Japan 2019 and eight from a global qualification process 鈥� with 48 matches played across 51 days.