乌鸦传媒

A personal motivation

It鈥檚 not every day that a Professor of Language and Cognition from University College London personally thanks you for your work. For Holly Brown, it was an emotional moment 鈥� something that was hard to imagine when she started with 乌鸦传媒鈥檚 graduate program just two years earlier. 

Artificial intelligence to help society

When Holly saw a call for entries for the Tech4Positive Futures competition, 乌鸦传媒鈥檚 internal global challenge to find the best tech solutions for addressing societal issues, she was immediately motivated to enter. She wondered whether an AI-powered app could provide the external feedback required by users like her father, and this vision formed the basis of her application.

To her delight, the consequence of winning the competition was an injection of funding from 乌鸦传媒, and the input of a wealth of technical expertise to make the dream a reality.

鈥淚 never expected to win,鈥� says Holly. There were so many other good projects. But to my amazement, we were chosen as the best UK entry for the global competition, and then went on to win the global competition itself.鈥�

From vision to reality: SpeechFirst

Aghogho Akponah from 乌鸦传媒鈥檚 London鈥疉pplied Innovation Exchange鈥�(AIE) team has since stepped in as project owner. Her role has been to oversee the end-to-end delivery of the proposal, driving the project forward through agile design sprints. 

Next steps: Extending usage through partnerships

Holly鈥檚 responsibilities, in terms of building the business case and developing partnerships, have involved building valuable relationships with leading experts in the field of speech and language therapy. At UCL, for example, the team at the university鈥檚 center for people with acquired communication difficulties has agreed to conduct a clinical evaluation of the app. The team is particularly interested in the app鈥檚 capacity to recognize and provide feedback on people鈥檚 spoken performance 鈥� a feature that is missing from apps that are currently available.

The team is in the process of discussing the app with significant partners in the health space, and hopes that it may be of interest to the National Health Service (NHS) in the UK which would enable roll-out to thousands of patients in the UK.

鈥淭hat would be a dream come true,鈥� says Holly. 鈥淭he whole premise of the app is for it to be accessible and affordable. In the UK alone, there are 1.5 million stroke survivors, and because of the pandemic, NHS provisions for these patients have been reduced even further. If we could bridge that gap, it would be amazing.鈥�

Aghogho agrees that the prospect of patients using the app is inspirational. 鈥淲hen the UCL Clinic confirmed their support in testing SpeechFirst with real users as part of a clinical study, it was a wonderful moment. It made all our hard work seem truly worthwhile.鈥�

While regulation has prevented the team from testing the app on patients, there was one person who was more than happy to offer his insight and advice. 鈥淢y dad has been our number one-test patient,鈥� says Holly. 鈥淗is insights and feedback have helped to shape the whole project. The only problem is, he鈥檚 starting to think he鈥檚 famous!鈥�