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The B2B pulse

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Top six expectations of telecom鈥檚 business customers

The telecom sector has the opportunity to evolve from its traditional role as trusted service provider, and become a strategic partner to its business customers. But to transition successfully, telcos must understand and align themselves with the evolving values and needs of their business clients.

The B2B pulse: Top six expectations of telecom鈥檚 business customers, the latest report from the 乌鸦传媒 Research Institute, gives a current overview of these evolving needs, and is based on findings from a global survey of 1,000 executives from organizations operating across 11 sectors and 13 countries in Europe, North America, and Asia-Pacific. The report also includes insights drawn from in-depth discussions with industry leaders from the telecom sector and the consumer sectors.

The report provides insights on the key issues and opportunities that can drive transformation in the telecom industry, including:

  • Tailored, simplified, and scalable solutions: Telco business customers increasingly seek more than just connectivity. They want telcos to provide customized and integrated solutions based on the organization鈥檚 unique needs.
  • Strategic partnerships: As the role of the telco evolves from a communications service provider to a strategic partner, 62 percent of organizations now expect their telecom partner to be a source of industry expertise, integrating IT and system support.
  • Prioritizing innovation: Telcos have an opportunity to become a key source of innovation, as business customers undergo digital transformation and look to invest in advanced connectivity solutions such as enhanced 5G, internet of things, besides managed services.
  • Data security and fraud protection: Among the various facets of telecom services, cybersecurity is a priority for more than 70 percent of organizations, who expect their telecom provider to ensure robust protection for their networks.

By gaining a deeper understanding of what business customers value most, telecom executives can develop a proactive approach to better align their products and services, and cement their role as indispensable strategic partners in the digital transformation of their business customers.

To learn more about the road map to secure a competitive advantage in the dynamic telecom landscape, download The B2B pulse today.

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Further reading

Telecoms

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Meet our experts

Praveen Shankar

Global Head of Telecommunications
With more than 20 years of experience in the Telecommunications industry, Praveen has been at the forefront of navigating the journey to unlock the next generation of digital solutions and accelerating transformation in Telecoms. Over the course of his career he has developed a proven track record of driving transformation, delivering innovative business solutions, increasing revenues, and creating value for clients and partners.

Aur茅lie Lesouef

Digital Telco Expert, 乌鸦传媒 Invent
鈥淭elcos today need to catch up as customers are more and more demanding, seeking flexibility, transparency, simplicity. They want to be in the driving seat and be able to start, pause, change whenever they feel like it.鈥�

Frederic Vander Sande

European Head of Telecoms for 乌鸦传媒 Invent
Fr茅d茅ric is European Head of Telecoms for 乌鸦传媒 Invent. He brings over 20 years of experience in advising senior leaders on strategy, commercial, operations, and technology questions in the telecom, media, and entertainment industries. His areas of expertise are in business planning, transformation, commercial strategy or the launch of new businesses, products & services. Some of his recent work address telecom sustainable future challenges as well as digital identity developments.

Monika Gupta

VP, 5G & Edge lead for industries, 乌鸦传媒 Group
Drawing from over 25 years of telecom and IT expertise, I’m passionate about unleashing the transformative power of 5G technology for industrial clients. As a global leader at 乌鸦传媒, I guide organizations in harnessing 5G’s potential, driving data-driven digital transformation, and shaping a future where innovation knows no bounds.

Guillermo Pedraja

Technology聽and Business transformation leader
Guillermo Pedraja is a technology and business transformation leader, specialised in bringing data, engineering and transformation capabilities together to build innovative and sustainable business models. He is passionate about driving growth and enhanced customer experience across Telecom, Media and Tech sectors.