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Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.

The Nordic AI Frontier

Navigating the Generative AI Wave Among Nordic Enterprises

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    Reshape our future with Generative AI

    Generative AI (GenAI) and other forms of Artificial intelligence (AI) are creating new opportunities to reshape the future.

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      Leading sustainability

      Accelerating sustainability in a changing world.

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        The future of technology

        If you don’t use technology to disrupt the market, then someone else will.

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          Marketing for customer experience

          In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

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            The latest reports from the ÎÚÑ»´«Ã½ Research Institute

            Reindustrializaion of Europe and US

            The resurgence of manufacturing: Reindustrialization strategies in Europe and the US – 2025

            The B2B Pulse

            Top six expectations of telecom’s business customers

            The battery revolution

            Investment trends 2025

            Navigating uncertainty with confidence: Investment priorities for 2025

            Sustainable Gen AI

            The environmental impact of Gen AI and a roadmap for developing sustainable Gen AI practices

            What matters to today’s consumer

            Consumer preferences and purchasing behaviors are constantly evolving.

            See all our reports

            Conversations for Tomorrow

            The ÎÚÑ»´«Ã½ Research Institute’s quarterly flagship publication showcases diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen topic. Read our most recent articles:

            Conversation with Annika Ölme

            Using tech to reduce friction

            Conversation with Susan Hockfield

            Value creation through synthetic biology

            Conversation with Suraj Srinivasan

            Ushering in the eco-digital eraTM

            Read more here

            ÎÚÑ»´«Ã½ Research Institute

            The ÎÚÑ»´«Ã½ Research Institute delivers best-in-class research that is underpinned by robust data and analysis. We are proud to have been ranked #1 in the world for the quality of our research by independent analysts for six consecutive times – an industry first. 

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            Research library

            Browse research and insights from across the business.

            Expert perspectives

            Review the archive of blogs from ÎÚÑ»´«Ã½’s experts

            Analyst reports

            Access our archive of analyst citations

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