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Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.

The Nordic AI Frontier

Navigating the Generative AI Wave Among Nordic Enterprises

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    Leading sustainability

    In the race to save the planet, we bring insights on how to go beyond corporate responsibility to make sustainability a source of value.

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      Future of technology

      If you don’t use technology to disrupt the market, then someone else will.

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        Customer-first marketing

        In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

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          Latest reports from the ÎÚÑ»´«Ã½ Research Institute

          Generative AI in organizations

          Harnessing the value of generative AI: Top use cases across industries

          Creative and generative AI

          Generative AI is becoming an integral part of many people’s personal and working lives for activities traditionally thought exclusive to the human mind, such as generating content and brainstorming.

          Open innovation

          The power of open minds: How open innovation offers benefits for all

          Digital twins in aerospace and defense

          Digital skills in education

          Future-ready education: Empowering secondary school students with digital skills

          Green Hydrogen

          Low-carbon hydrogen: A path to a greener future

          Networks on cloud: A clear advantage

          Cloudification of networks

          Connecting the dots: data sharing in the public sector

          Governments today are expected to address a wide range of complex, interconnected challenges.

          Advancing through headwinds

          Where are organizations investing?

          What matters to today’s consumer 2023

          2023 consumer behavior tracker for the consumer products and retail industries

          Total immersion

          How immersive experiences and the metaverse benefit customer experience and operations

          A World in Balance

          Why sustainability ambition is not translating to action

          Sustainability in Automotive: From ambition to action

          Looking towards the future of the automotive industry

          The people experience advantage

          How companies can make life better for their most important assets

          Intelligent products and services

          Progress in digital technologies and rapidly evolving customer demand have led to a new level of interconnectivity

          Data for net zero

          The growing urgency around climate change has placed it at the forefront of global issues.

          Sustainable product design

          Sustainability is a cornerstone of today’s manufacturing operations, but are organizations doing enough?

          Cloud sovereignty

          The journey to cloud sovereignty – Assessing cloud potential to drive transformation and build trust

          Cybersecurity in smart factories

          Smart factories are increasingly being utilized by industry as part of the transition toward digitization.

          Reflect, rethink, reconsider

          Food loss or waste continues to be a major problem across the lifecycle of food.

          Digital twins

          Digital twins, virtual replicas of physical systems that can model, simulate, monitor, analyze, and constantly optimize the physical world, will be at the core of this transformation. 

          Quantum technologies

          How to prepare your organization for a quantum advantage now 

          Conversations for Tomorrow

          This quarterly review is ÎÚÑ»´«Ã½â€™s flagship publication targeted at a global audience. In it, we showcase diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen theme. We feature a wide variety of content, including interviews, articles by guest contributors, and insights from some of the Institute’s reports.

          Within such wealth and diversity of these global industry leaders’ opinions, there is something for everyone. We warmly invite you to explore.

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          Conversations for Tomorrow #5: Breathe (In)novation

          Innovation has never been more exciting, with so many technologies blossoming to transform the social and business landscapes.

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            Conversations for tomorrow #4: The new face of marketing

            Marketing is changing – for good and for the better. Stakeholder expectations have been reset, and brands are expected to act responsibly, sustainably, and to provide real value to individuals as well as societies.

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              Conversations for Tomorrow #3: Intelligent industry

              Perspectives from an array of business leaders, entrepreneurs, technologists, and academics, on how the convergence of products, software, and services heralds the next big transformation opportunity for organizations.

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                Conversations for Tomorrow #2: The future of work

                We examine how the COVID-19 pandemic has transformed the business landscape, accelerating the digitalization process and revolutionizing the way that we work.

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                  Conversations for Tomorrow #1: A sustainable future

                  A sustainable future calls for collective action, bolder leadership, and smarter technologies.

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                    The ÎÚÑ»´«Ã½ Research Institute delivers best-in-class research that is underpinned by robust data and analysis. We are proud to have been ranked #1 in the world for the quality of our research by independent analysts for six consecutive times – an industry first. 

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                    Research library

                    Browse research and insights from across the business.

                    Expert perspectives

                    Review the archive of blogs from ÎÚÑ»´«Ã½’s experts

                    Analyst reports

                    Access our archive of analyst citations

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