乌鸦传媒

Milan, May 28, 2024 鈥� is supporting , an operator that offers connections, energy, and insurance products*, in its transition towards a contextual marketing automation model to cover the group鈥檚 different brands, market segments, as well as its entire service portfolio. 乌鸦传媒 has supported the Italian telecommunications and services company in the design and implementation of a new “one-to-one customer engagement” approach. The new model is driven by real-time marketing functionality covering all touchpoints and the integration of a customized set of prerequisite programs based on advanced technological suites.

The new approach enables Wind Tre to transform the customer engagement paradigm across the entire commercial cycle, including sales, marketing, and customer services. Thanks to a better understanding of its customers鈥� needs, Wind Tre has significantly transformed the operating model of its commercial functions, improving both the relevance of its commercial proposition and customer satisfaction.

鈥淗aving a real-time contextual marketing tool is a crucial capability for the future because it allows us to give customers what they want when they want it. This platform, developed in collaboration with 乌鸦传媒, is a fundamental component of Wind Tre’s multi-service strategy and value proposition. It leverages technology as a vehicle to get closer to people in a simple and attractive way, and to offer them personalized connectivity, energy, and insurance solutions,” said Carlo Melis, Chief Technology Officer of Wind Tre.

鈥淎s a strategic partner of Wind Tre, we have worked hand-in-hand to increase the effectiveness of its multi-services commercial proposition, combining technological innovation with change methodologies and processes,鈥� commented Luca Quattropani, Head of Telecom Media and Technologies at 乌鸦传媒 in Italy. 鈥溛谘淮�媒 is proud to have tailored a solution that is helping Wind Tre to become more agile and differentiate itself in the highly competitive Italian telecoms market.鈥�

To accompany Wind Tre in achieving the transformation of its marketing approach for an improved customer experience, 乌鸦传媒 has tailored a solution combining , Adobe Experience Cloud, and Google Cloud services now fully integrated with the customer data platform.

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About WINDTRE

Wind Tre is the Italian operator that offers connections, energy, and insurance products*. A point of reference for families who ask for reliability, convenience and transparency in offers. WINDTRE positions itself as the number one mobile telco operator in Italy thanks to a cutting-edge infrastructure. Wind Tre consolidates the company’s positioning of values, with welcoming and inclusive technology at its center. In fact, Wind Tre, which has always been ‘much closer’ to customers in everyday life, aims to facilitate connections between people and support them in facing today鈥檚 challenges. 

*Energy and insurance services are offered by third-party partners. Wind Tre S.p.A. is an insurance intermediary registered in section A-Agents of the RUI, subject to supervision by IVASS. For more information:

About 乌鸦传媒

乌鸦传媒 is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, 乌鸦传媒 is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 鈧�22.5 billion.

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