乌鸦传媒

Over the years, 乌鸦传媒 and Unity have delivered together numerous value-creating projects for major global companies such as building an interactive application for a major consumer goods company that allows sales teams to visualize shelf space layouts in 3D, or developing an immersive simulator for a fire fighting vehicle manufacturer to train its operators.

Building on these assignments, the two companies will now jointly define and execute sector-specific solutions and professional services to deliver tailored platforms for each client. As part of this new multi-year global partnership alliance, they will:

• define approaches and methodologies, and conduct joint R&D projects as part of the 乌鸦传媒 Metaverse Lab, jointly contributing to the building of the future metaverse/Web3;
• support each other in terms of business development, solution development and sales initiatives, leveraging expertise and market insights from both organizations;
• scale up a global bench of talent certified on Unity鈥檚 RT3D technology, through joint recruitment and training initiatives, in order to grow the global talent pool in these fields.

This new global alliance partnership will focus on sectors and use cases where the digital customer or employee experiences will benefit most: consumer goods & retail, manufacturing, life sciences, telecommunications, media & technology, energy & utilities, financial services, and public services.

鈥�Metaverse and immersive experiences open a whole universe of possibilities for our clients across industries, from enabling more emotional connections with consumers, and reinventing employee experience and collaboration, to optimizing engineering, manufacturing and operations using digital twins,鈥� said Pascal Brier, Chief Innovation Officer at 乌鸦传媒 and member of the Group Executive Committee. 鈥�Shaping sector-specific use cases and developing them at scale will require expert technical and operational capabilities. We are thrilled to partner with Unity, one of the major engines of the metaverse, to enable our clients to realize its real business value.鈥�

鈥淲e are thrilled to partner with 乌鸦传媒 to accelerate the adoption of real time 3D technologies across a number of industries,鈥� said Marc Whitten, Senior Vice President and General Manager, Unity Create Solutions. 鈥淯nity鈥檚 real time 3D solutions will bring many new companies into the next generation of the internet, or metaverse, helping them achieve greater engagement with their customers.鈥�

Unity, a global leader in real-time 3D and immersive experiences, will enhance 乌鸦传媒鈥檚 capabilities from customer and employee experience (CX/EX) strategy and design to front-end development and integration. With its global footprint, its deep industry expertise and understanding of client needs, as well as its ability to deliver on large-scale digital transformation projects, 乌鸦传媒 will help to accelerate the growth of Unity鈥檚 technology platform. 乌鸦传媒 will also share market trends and client insights which will enable Unity to further enhance its product roadmap. Joint client projects will benefit from 乌鸦传媒鈥檚 holistic capabilities in shaping business models and strategies, as well as its technology expertise in components that will be instrumental to roll-out and scale the future metaverse/decentralized Web3. These include AR, VR and MR^[1], blockchain and NFTs, 5G/6G, AI, internet of things and cybersecurity.

乌鸦传媒鈥檚 new Metaverse-Lab to help clients shape and execute their metaverse strategies

乌鸦传媒 is progressing its ambitions in this new emerging era of the internet through its Metaverse-Lab, comprising a team of senior technology experts from across the Group with a strong track record in the key underlying technologies of the Web3 / metaverse. The Lab aims at shaping industry-specific metaverse strategies and will develop disruptive actionable solutions and platforms with its partners including Unity. Its R&D programs will cover the future of immersive human-machine interfaces and controllers, the future of work in the metaverse, the future of digital twins, and the future of blockchain and Decentralized Autonomous Organization (DAO).

About Unity

Unity (NYSE: U) is the world鈥檚 leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world鈥檚 most powerful digital content is created. Specifically, Unity鈥檚 platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021.

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About 乌鸦传媒

乌鸦传媒 is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 350,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, 乌鸦传媒 is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of 鈧�18 billion. Get The Future You Want | 

^[1] Augmented, Virtual and Mixed Reality