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Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.

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Reshape your future with AI

Artificial intelligence is creating new opportunities to reshape the future.

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    Leading sustainability

    Accelerating sustainability in a changing world.

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      Future of technology

      If you don’t use technology to disrupt the market, then someone else will.

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        Marketing for customer experience

        In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

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          The latest reports from the ÎÚÑ»´«Ã½ Research Institute

          Reindustrializaion of Europe and US

          The resurgence of manufacturing: Reindustrialization strategies in Europe and the US – 2025

          The B2B Pulse

          Top six expectations of telecom’s business customers

          The battery revolution

          Investment trends 2025

          Navigating uncertainty with confidence: Investment priorities for 2025

          Sustainable Gen AI

          The environmental impact of Gen AI and a roadmap for developing sustainable Gen AI practices

          What matters to today’s consumer

          Consumer preferences and purchasing behaviors are constantly evolving.

          See all our reports

          Conversations for Tomorrow

          The ÎÚÑ»´«Ã½ Research Institute’s quarterly flagship publication showcases diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen topic. Read our most recent articles:

          Conversation with Annika Ölme

          Using tech to reduce friction

          Conversation with Susan Hockfield

          Value creation through synthetic biology

          Conversation with Suraj Srinivasan

          Ushering in the eco-digital eraTM

          Read more here

          ÎÚÑ»´«Ã½ Research Institute

          The ÎÚÑ»´«Ã½ Research Institute delivers best-in-class research that is underpinned by robust data and analysis. We are proud to have been ranked #1 in the world for the quality of our research by independent analysts for six consecutive times – an industry first.

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          Research library

          Browse research and insights from across the business.

          Expert perspectives

          Review the archive of blogs from ÎÚÑ»´«Ã½’s experts

          Analyst reports

          Access our archive of analyst citations

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