World Rugby

Rugby holds a special place in the history of 乌鸦传媒.

Our founder Serge Kampf was passionate about the sport and all that it represented 鈥� and indeed, ever since the Group鈥檚 creation, rugby has been in our DNA.

The sport has strongly influenced our culture and our values, with particular mention for team spirit and fun. And, with its diverse and continuously growing global fan-base, rugby is fully aligned to 乌鸦传媒鈥檚 belief in the role that diversity plays in developing innovative solutions, and creating value.

乌鸦传媒 is a Principal Partner of Women鈥檚 Rugby World Cup 2025, and a Global Partner of Women鈥檚 Rugby.

鈥淩ugby is a team sport in which you can鈥檛 accomplish anything without the rest of your teammates.鈥�

Serge Kampf, founder of 乌鸦传媒

乌鸦传媒 and rugby

Global Partner of Women鈥檚 Rugby

As a Global Partner of the Women鈥檚 Rugby program, we accelerate the development of the women鈥檚 game and women鈥檚 leadership throughout the sport.

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Rugby World Cup 2023

Rugby World Cup France 2023 ran over two months, in ten host cities, as 20 teams battled it out across 48 matches to be crowned World Champions. 乌鸦传媒 played an active role in the delivery of the tournament, supporting the organization to integrate all technology with its partners and suppliers

Jonny Wilkinson is our global ambassador. Together, we share many common values and a passion for sustainable practices. For Rugby World Cup 2023, we collaborated to articulate 乌鸦传媒鈥檚 vision of transforming sports through technology and innovation. Now, we are focusing on protecting the environment and leaving a better world for future generations.

Official sponsor of Indian Rugby 7s teams

As the Associate Sponsor of the India Rugby 7s teams for women, men, boys and girls, we reinforce our commitment of promoting diversity and inclusion both on and off the field.

Innovating for the future of rugby

Through its deep technology expertise, 乌鸦传媒 supported the Rugby World Cup 2023 tournament鈥檚 management systems and played an instrumental role in the delivery of results including the men鈥檚 and women鈥檚 World Rugby Rankings.

乌鸦传媒 has been also working with World Rugby to enhance the digital experience for fans and coaches by applying its market-leading capabilities in data analysis, artificial intelligence (AI) and cloud.

Rugby Sevens Series

Between 2018-2023, 乌鸦传媒 supported both the men鈥檚 and women鈥檚 Rugby Sevens competitions as the Global Innovation Partner for the HSBC World Rugby Sevens Series. Swipe to find out more about innovations we introduced.

Momentum tracker

乌鸦传媒鈥檚 experts in advanced data analytics worked together with World Rugby to develop a Momentum Tracker, a unique data-driven tool using artificial intelligence (AI) to measure the performance of men's and women's teams at individual tournaments, and their capacity to improve throughout.

Match predictor

The Match Predictor, developed by 乌鸦传媒, is an interactive app bringing all rugby fans together in a worldwide prediction contest, competing against each other and a 乌鸦传媒 bot.

Live digital hub

乌鸦传媒鈥檚 Digital Stats Hub is a unique tool bringing together live and historical data to provide audiences with deep insights, and allowing for a better understanding of the game, and of the tournament.

Virtual penalty kick

Developed by 乌鸦传媒鈥檚 innovation team, this virtual reality game transports fans into a virtual rugby stadium for a penalty kick contest. Their performance is then analyzed and compared to some of the top players in the world.

Sporting parallels

Fifteen ways rugby has inspired 乌鸦传媒.

A long-standing relationship

乌鸦传媒