乌鸦传媒

While this seems like good news, society鈥檚 rapid digitalization means technology also has unintended negative impacts. The information and communications technology (ICT) industry鈥檚 current digital footprint makes up 3鈭�4% of global emissions¹. This might not seem much, but if expressed as a country, it makes our industry the world鈥檚 third-largest consumer of electricity. Ensuring that digital transformation is sustainable is therefore critical.

Sustainable IT in support of our net zero transformation

In 2021, we strengthened our net zero commitment, announcing a 90% carbon reduction target by 2040. This requires transformation at all levels. As CIO for 乌鸦传媒, I was tasked with developing a plan for our organization to reduce its IT impacts and leverage technology to support our wider sustainability goals. I鈥檓 proud that internal IT is on track to deliver this. 

First, we established governance, setting up a steering group to oversee our strategy to reduce the environmental impact associated with our IT use. Next, we identified and measured our own technology footprint, by auditing IT-related practices and establishing our baseline. 

We benchmarked our current performance and maturity against progressive companies to determine how we could make the greatest material impact.  

Then we prioritized four key areas for sustainable IT transformation: 

From plan to practice

As an organization, we have committed to switching to 100% renewable electricity by 2025. This will have a significant impact on our offices鈥� carbon footprint. In addition, we are migrating to software-as-a-service (SaaS) platforms on cloud, driving application modernization/rationalization. Reduced on-premises footprints are being transitioned to more sustainable data centers, using less operational equipment and backup infrastructure (down 15%).

Our second priority has been to look at the embedded carbon footprint of purchased IT equipment and services; we are progressively adopting circularity practices. Working with original equipment manufacturers (OEMs), we are extending the working life of hardware (circularity) and focusing on upgrading components with regular maintenance and software optimization. This helps enhance performance, keeping equipment functional and efficient for longer.

We rolled out a sustainable digital experience management solution to monitor energy and carbon consumption across laptops. It allows us to proactively monitor and fix inefficient configurations and to comply with power saver policy and the optimal repair/replacement cycle.

In the fourth area, we actively extended the investment we made during COVID-19 to embrace a hybrid work culture. It required us to upgrade office spaces with audio/visual (AV) technologies that allow our employees to bring a person or a room into a rich collaborative meeting making 乌鸦传媒 a borderless enterprise. This has contributed to a reduction in our travel footprint.

Collectively, our programme has helped reduce carbon emissions per person by 34% (vs. our 2021 baseline).

Our carbon reduction ambition of 90% underpins every action we take. It drives the thinking behind our sustainable IT transformation.

1. Science Direct, 鈥淒isentangling the worldwide web of e-waste and climate change co-benefits,鈥� December 2022.