1.0ÎÚÑ»´«Ã½ Australia/au-enSai Kiran/au-en/author/saikiranb/rich600338<blockquote class="wp-embedded-content" data-secret="m3zeKoaWu2"><a href="/au-en/insights/research-library/next-destination-software-2/">Software: the new battleground of the automotive industry</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="/au-en/insights/research-library/next-destination-software-2/embed/#?secret=m3zeKoaWu2" width="600" height="338" title="“Software: the new battleground of the automotive industry” — ÎÚÑ»´«Ã½ Australia" data-secret="m3zeKoaWu2" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> /au-en/wp-content/uploads/sites/10/2021/09/ÎÚÑ»´«Ã½_CRI_NEXT-DESTINATION-SOFTWARE.jpg28801800The transformation of the automotive industry is accelerating and software is firmly in the driver’s seat. From enhanced customer experience, new revenue generation, and reduced costs of operation to improved regulatory compliance, software is delivering significant benefits to the automotive OEMs. But just how big is this opportunity, what advantages does it bring, and how can OEMs tap into it? We wanted to find out.