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Circular economy

Companies are on the verge of a resource crisis that threatens their core business.

Soon companies 鈥� and not just their procurement teams 鈥� will bear the consequences of the risks related to resources availability: geological and geopolitical availability of raw materials; competition between industrial sectors and countries; lack of substitution alternatives and recycling potential; and social and environmental impact.

These risks are starting to materialize through sky-rocketing commodity prices, severe supply chain disruptions and pressure from customers, analysts and NGOs, putting companies鈥� core business in jeopardy. The traditional linear model of 鈥渢ake-make-consume-waste鈥� is looking increasingly untenable. The circular economy has become a business imperative.

 鈥淒ata from our CRI report, Circular economy for a sustainable future, indicates that 73% of executives polled agree that a contribution to the circular economy is necessary to achieve long-term financial and competitive goals; only 53% attest to having a circular-economy strategy and only 41% of organizations have integrated circularity metrics into decisions.鈥�

Cl茅ment Chenut, Circular Economy Services Leader

Bringing circular economy to life

How we can help

Our circular economy solution helps you move strategically and operationally from a linear economy that can destroy value, to a circular economy that preserves value. We use the principles of a circular economy to create business, consumer and environmental value, by maximizing the use of resources, components and 鈥榝inal鈥� products throughout the value chain and product lifecycle and ensuring the reduction of the production of waste.

Circular economy transition roadmap

Navigate and accelerate your circular economy projects from inception to fruition.

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Lifecyle optimization for aerospace

Designed to accelerate the adoption of circular economy practices in the aviation industry.

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We believe that you can build in circular value across five entry points across the business and product lifetime:

  • Define a sourcing model that is most appropriate
  • Design circular products that minimize their resource footprint and enable revalorization processes
  • Develop product-as-a-service innovative business model to maximize product utilization
  • Extend product life with reverse operations working with existing supply chains
  • Revalorize waste by developing and scaling capabilities and infrastructure to give waste a new life.

We鈥檙e already engaging with clients to help them develop their CE roadmap in sectors such as energy, aeronautics, and automotive, and are well-positioned to help companies secure the future of their business and develop a resource and circular economy strategy at scale. Our circular economy solution draws on skills from across the Group, from strategy, technical engineering and data, supported by bespoke tools, frameworks, and value-chain solutions, to make businesses more resilient, more sustainable, and more socially responsible.

Rethink materials, rethink production, rethink supply chains

Cl茅ment Chenut, Circular Economy Leader, and Kara Pecknold, VP Regenerative Design, frog, on planetary boundaries and a hero for the next economy.

“Over 70% of a product’s lifecycle impact (economic and environmental) is determined during its design phase.”

Source: Ellen MacArthur Foundation  

Client stories

    The BMW Group strengthens its frontrunner position in sustainable supply chains

    The BMW Group strengthens its frontrunner position in sustainable supply chains

    Together with 乌鸦传媒 Invent, the BMW Group drives forward an innovative change, communication, and enablement program that targets more than 1200 purchasers and suppliers to speed up the transformation for sustainable supply chains

    乌鸦传媒 Invent
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    Jungheinrich鈥檚 journey to climate neutrality and a circular economy

    Jungheinrich, the leading solutions provider of intralogistics, collaborated with 乌鸦传媒 Invent to consolidate data for Scope 1, 2, and 3 emissions and evaluated the lifecycle of selected products with 乌鸦传媒 Engineering

    乌鸦传媒 Invent
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    ArcelorMittal uses data and analytics to pursue energy efficiency

    As part of a consortium with 乌鸦传媒 Engineering and with the financial support of the French Environment and Energy Management Agency, ArcelorMittal utilizes new models and analytics to review waste heat at its industrial sites as well as potential solutions to recover this lost energy

    乌鸦传媒 Engineering
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    European food retailer assumes strategic approach to sustainable packaging

    Together with 乌鸦传媒 Invent, a European food retailer began the optimization of its private-label packaging to drive clean growth, satisfy new packaging laws and meet increasing consumer expectations

    乌鸦传媒 Invent
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      Circular economy in action

      Press release

      Accelerating the future of recycling in Southeast Asia

      We are working with聽Heng Hiap Industries (HHI), a fully integrated plastic recycling company in Malaysia, to design an innovative business roadmap for a new mobile application that rewards and simplifies the process of plastic waste recycling for consumers in their communities.

      Inside story

      Virtuous cycle

      Our involvement in a project to 鈥楿berize鈥� plastic waste recycling in South East Asia.

      Article

      Discussion with Kian Seah, founder and CEO of Heng Hiap Industries

      Moving towards a plastic-neutral society through a circular economy.

      Related insights

      Point of view

      聽The anatomy of a great CDP
      Point of view

      Intelligent Industry: The rise of circularity

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      Report

      Races: resources awareness and circular economy strategy
      乌鸦传媒 Research Institute

      Circular economy for a sustainable future
      Read more

      Expert perspectives

      Automation, Data and AI

      Question-Answer Generation (QAG) for automated summarization evaluation: A reference-free approach

      Sangeeta Ron
      Mar 21, 2025
      Data and AI

      Navigating the roadmap to AI agents

      James Housteau
      Mar 21, 2025
      Gen AI

      Welcome to the agentic era

      Herschel Parikh
      Mar 21, 2025
      Read more

      Meet our experts

      Cl茅ment Chenut 鈥� Our Expert

      Cl茅ment Chenut

      Circular Economy Services Leader
      Part of 乌鸦传媒鈥檚 Sustainability Accelerator, set up to increase awareness of sustainability issues and develop practical solutions for clients, my focus is to promote and accelerate the adoption of circular economy business models. With 乌鸦传媒 colleagues, we鈥檝e developed a suite of CE services from strategy to digital/engineering solutions. These services guide clients from a linear economy that can destroy value, to a circular economy that preserves value – by minimizing the use of raw materials and resources, and reducing the production of waste. I鈥檝e also led digital transformation programs, mainly in banking and transport, and was part of the 乌鸦传媒鈥檚 5G Lab team, set up to help clients strategize, build and monetize the advantages of 5G.

      Salomon (Sol) Solinas

      EVP: Americas Sustainability Lead
      I鈥檓 a corporate sustainability and digital transformation expert, with 25 years鈥� experience, spanning multiple industries, and the lead for Sustainability in the Americas for 乌鸦传媒. My ESG and sustainability expertise includes digital transformation, circular economy, strategic energy management, ENERGY STAR and LEED green buildings, green IT, renewable energy, carbon foot-printing, and environmental metrics/ reporting. I was a founder of US EPA鈥檚 ENERGY STAR program and its Director of Strategic Planning.

      Julia M眉ller

      Head of Sustainability Unit (Germany)
      Julia is a strategist with a passion for sustainability and purposeful business. As such, she believes that sustainable transformation, including implementing circular-economy principles, is a priority. As leader of the Sustainability unit in Germany, she uses her strategic and implementation experience to help clients achieve their sustainability and circularity objectives. Part of Julia鈥檚 role is to demonstrate to businesses the steps that will help them realize circularity in their enterprise, and highlight the specific innovations that can be leveraged, to achieve not only their sustainability goals but to also attain competitive advantage.

      Dr. Dorothea Pohlmann

      Senior Expert and Lead COE Sustainability, 乌鸦传媒 Engineering
      Dr. Dorothea Pohlmann, holds a doctorate in laser physics, started her career 15 years ago at 乌鸦传媒 Engineering. Her path began in a subsidiary at the time in search of new challenges that combined her consultant expertise with her technical know-how. Today, she is a Senior Expert in the Technology & Innovation Office and Co-Lead of the 鈥淐enter of Excellence Sustainability鈥�.