乌鸦传媒

What does it mean to you to rewrite your future? According to 脷rsula Correa Babeto, a 乌鸦传媒 solutions analyst in Brazil rewriting your future means 鈥渂eing open to new things, to learning, to want to keep learning and not give up, and to give yourself a chance to do something completely different鈥�.

脷rsula speaks from experience. Before she started work at 乌鸦传媒 in 2023, she had a career as a flight attendant.

鈥淚t was my first job and it was amazing. I went to Europe, the United States, and Latin America, and I learned a lot. It was an opportunity to travel around the world and to develop myself as a person.鈥�

From flight attendant to analyst

After almost 10 years in her job, 脷rsula decided she wanted a change. She spent some time in New Zealand before going home to Brazil, where she soon found herself writing a new stage of her life.

鈥淪omeone sent me a message about an IT training program run by 乌鸦传媒. I applied, and then that was it, and now I鈥檓 here.鈥�

The program, named ‘Start’, is 乌鸦传媒鈥檚 Digital Academy in Brazil, and provides basic IT training to people who have graduated high school or continued into further education. Applicants can choose training in technologies such as cloud, Salesforce, Java, or ServiceNow. Then, if they are successful in tests, they can apply to join 乌鸦传媒 in an entry-level position.

‘Start’ has been incredibly successful: more than 50,000 people subscribed in the first two years, some 4,000 finished the training modules and more than 550 were hired by 乌鸦传媒 in Brazil.

鈥淚t took me around four months to complete the course,鈥� says 脷rsula, 鈥渂ut you can take up to a year.鈥�

Learning at work

At 乌鸦传媒, her training has continued, and 脷rsula is starting to map her future.

鈥淲e have training in programming, including Java and Node, and I’m studying to get my Azure certificate. In the future, I think I鈥檒l probably move into designing user experience (UX) or user interfaces (UI). UX and UI are what you see on the screen of your device 鈥� the front end, but before I get there I need to learn what goes on behind it, and that鈥檚 where I am now.鈥�

脷rsula says her learning is helped by having a supportive team. 鈥淭hey teach me new things all the time, and they are patient, too. Having the chance to develop with patience and support, and to be guided into roles that suit me and build on skills from other parts of life, makes the challenge of a new career much more comfortable.

鈥淲hen you start something new, you might not yet know where you want to go with it. You need to be allowed to explore, and at 乌鸦传媒 you are helped to find the best path for yourself.鈥�

From hospitality to IT

In Portugal, Andr茅 Santos is an initiative leader at 乌鸦传媒. Like 脷rsula, his current work is very different from the roles he had at the start of his working life.

I have a degree in hospitality management and a master’s in management and entrepreneurship,鈥� he says. 鈥淢y sector was hospitality, hotels, and tourism.鈥�

Andr茅 says that what he liked about hospitality was that he met new people all the time.

鈥淚n hotels, you meet people from all over the world and it鈥檚 great to hear their different stories. It鈥檚 interesting to connect with people. It鈥檚 very sociable. When you think of a job like programming, in which people are often quietly working hard at computer screens, it鈥檚 very different. But even now, in my role as initiative leader, I still talk as I鈥檓 the person communicating new ideas and being able to work across different teams. It鈥檚 part of my previous job that I have brought to this new one.鈥�

Re-skilling and internship

Andr茅 realized he wanted a change of direction when he found the working hours and shift patterns of hospitality were keeping him away from friends and family. He started thinking about programming because he wanted to build an app that could help him launch his own business, but realized he didn鈥檛 have the knowledge to do it.

鈥淚 took a government-funded re-skilling course in IT,鈥� he says. 鈥淎fter six months of initial training, you do a three-month internship in a company. That company was 乌鸦传媒. I was really lucky to go into a great team, and within a few days, they said I could stay on in a job after the internship ended.

鈥淥f course, you can still feel insecure in the early days of a new career. I was surrounded by people at 乌鸦传媒 who were better technically than me, but they always believed in and supported me. They never let me give up, which was really important and I鈥檓 really grateful to them. In these situations, you also realize how resilient you are. It鈥檚 about striving for more. That鈥檚 something my journey has taught me.鈥�

Finding focus

Now, Andr茅 looks at the challenges ahead and trusts he will achieve good results.

鈥淚 realize, like in hospitality, I like knowing a little bit of everything 鈥� and that’s something that is really important to me. If I focus on something, I can do it. My advice to others who want to change their future is 鈥榙on鈥檛 hesitate!鈥� 鈥� you are adding value to your life. It can be scary and the path can be difficult, but it will be rewarding personally and professionally.鈥�

In Brazil, 脷rsula agrees that learning about your own resilience is part of the way you make change happen. 鈥淟earning new things can be hard,鈥� she says. 鈥淏ut when you realize you can do it, it鈥檚 extremely satisfying. Changing your path is challenging 鈥� but it鈥檚 worth it.鈥�