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The rise of derivative chips 鈥� driving the new out of now

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As technology advances rapidly, chips must change in months, not years.

Most semiconductor companies have leveraged derivative chips for years because modifying features of an existing, proven chip is more manageable & quicker than developing brand-new technology. It also prolongs the lifecycle of a chip that took millions of dollars to develop such that greater ROI can be realized.

Modifying an existing chip鈥檚 base design can help achieve many of the incremental feature demands of present so it鈥檚 apt to say that:

“Derivative chips are no longer just a way to extend the life of a chip for return on investment (ROI), but a necessity for keeping up with evolving market demands.”

Read from our latest point of view on how derivative chips are helping to deliver the New from the Now.

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Ravi Gupta

Senior Director – Semiconductors Tech & Digital Industry
Ravi brings over 30 years of experience in IT and High-tech. Prior to joining 乌鸦传媒, he worked at Intel for 25 years where he held various leadership roles in Systems Engineering, Platform Validation, Presales, and Business Development. At 乌鸦传媒 , Ravi is charted to work with global semiconductor industry to recognize new technology trends & closely partner with 乌鸦传媒 Engineering for developing the capability offers, thought-leadership content and account specific GTM functions. Ravi holds a Bachelor鈥檚 degree in Engineering from the University of Mumbai, specializing in Microprocessor design and has earned many industry certifications in technical and business management streams.

Lo茂c Hamon

CMO for Silicon Engineering at 乌鸦传媒 Engineering
Lo茂c Hamon is currently the CMO of Silicon Engineering at 乌鸦传媒. He orchestrates initiatives to maximize market impact and drive growth. This includes strategic positioning, offering articulation, ecosystem development, and business expansion.