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Sustainability is a strategic imperative that can drive business value for organizations across industries.

The ÎÚÑ»´«Ã½ Research Institute’s new report, Driving business value through sustainability, provides a roadmap for businesses to maximize the value of their sustainability investments through:

• Cost reduction: Companies are realizing average savings of up to 21% across waste reduction, energy and water consumption, efficient supply chain management, and more.
• Driving sales: Sustainability initiatives attract new customers and help organizations venture into new markets. Our research shows that 82% of businesses invest in sustainability because it directly boosts sales.
• Reducing risk: Non-compliance with sustainability requirements has strong direct and indirect impacts. 44% of companies have faced reputational damage due to sustainability inaction.
• Building stakeholder value: Sustainability initiatives are directly driving shareholder interest and brand equity – a trend reported among 81% of businesses. Brand reputation, customer loyalty, and employee engagement are also getting a boost.
• Enhancing competitive advantage: 69% of companies report that sustainability initiatives have accelerated their pace of innovation. At the same time, organizations are losing market share to competitors that have more sustainable products.

Our research indicates that sustainability initiatives remain a top priority for 72% of organizations, with a significant focus on recycling products, improving energy efficiency, and securing stable energy sources. Organizations are also maintaining concrete net zero commitments, with the majority reporting either no change in timelines (41% of surveyed organizations) or a short-term postponement of one to two years (29%).

At the same time, sustainability continues to attract investments: most industries plan to increase their investments in 2025, particularly toward climate technology and product design. On average, one out of every two organizations across industries is planning to invest in climate tech.

Driving business value through sustainability is a must-read for business leaders, and sustainability officers who are dedicated to advancing their organizations through sustainable practices. The research brief provides a comprehensive analysis of the multifaceted benefits of sustainability, and identifies specific levers for maximizing the value of organizations’ sustainability investments.

To learn more about the critical role that sustainability can have in modern business strategies, download the research brief today.