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Grocery trends 2025: Transforming the store

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How grocers and mass merchants can embrace in-store technology to lower costs, improve margins, and enhance the experience

In today’s digital age, there’s no such thing as “just a store.” Modern retail spaces are evolving—from simple places to shop, to destinations for product discovery, personalized experiences, and value-added services.

Technology plays a crucial role in bridging this gap, offering solutions that enhance both operational efficiency and customer engagement. However, investments must be carefully evaluated, as achieving both objectives often involves trade-offs between the two, as well as practical considerations related to budget, integration, and usability.

In our latest POV, Transforming the store, we explore how grocers and mass merchants can embrace in-store technology to address grocery industry trends while also delivering exceptional experiences that meet customer expectations for convenience, personalization, and seamless interactions.

In this POV, we’ll explore how grocers and mass merchants can:

  • Improve gross profit margin through innovative solutions, such as AI-powered demand planning and smart inventory management, dynamic pricing, electronic shelf labels (ESLs) and connected point of sale (POS) systems.
  • Leverage grocery technology trends, such as digital traceability, blockchain, and IoT-enabled sensors, to strengthen compliance with food safety regulations.
  • Address rising labor costs through digital augmentation, such as inventory automation, robotics and gen AI-enabled support apps for associates.
  • Manage technology sprawl through next-gen in-store supply chain capabilities and an automated order fulfillment system.
  • Eliminate friction within the customer experience through innovative checkout solutions, interactive kiosks, wayfinding apps and tools, and QR codes.
  • Enhance the in-store experience based on modern grocery trends through value-added services like digital shopping assistants and retail media networks (RMNs) and other digital customer touchpoints.
  • Reduce shrink and waste through AI-enabled monitoring systems, advanced algorithmic software solutions, RFID technology and computer vision.
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      Meet our experts

      Lindsey Mazza

      Global Retail Lead, ÎÚÑ»´«Ã½
      Lindsey is ÎÚÑ»´«Ã½â€™s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

      Sharmila Senthilraja

      Industry Platform Leader for Consumer Products and Retail, ÎÚÑ»´«Ã½ India
      Sharmila Senthilraja spearheads innovation, global strategies, and market growth at ÎÚÑ»´«Ã½, leveraging 25+ years of experience across business and technology. She has held leadership roles at SAP, IBM, and Future Group, excelling in P&L management, digital practices, and analytics. With a rich background in grocery retail operations, Sharmila holds an MBA and an Executive Certification in Business Analytics from IIM Bangalore.

      Jennifer Conklin

      Vice President, ÎÚÑ»´«Ã½
      Jennifer has 20 years of experience in retail, helping direct-to-consumer brands and retailers use technology to deliver better experiences and outcomes for their customers. She returned to ÎÚÑ»´«Ã½ in October 2022 after a brief stint as the Chief Customer Officer at a Chicago-based technology start-up, UPshow.  In her previous role at ÎÚÑ»´«Ã½, Jennifer led the commerce portfolio in Consumer Products, Retail, and Distribution, having joined through the company’s acquisition of LYONSCG.

      Leo Muid

      Consumer-Centric Grocery Fulfillment Offer Lead
      Leo is ÎÚÑ»´«Ã½â€™s Global Offer Lead for Order Management. He has 20 years’ experience working with retail and CPG firms as an architect and CTO adviser in digital order management, omnichannel order fulfillment, and customer supply chain. He has worked extensively with leading OMS technologies and delivered some of the largest global implementations.